wholesale indian fashion jewelry How to write the packaging and design graduation thesis of the product

Brian

November 14, 2022 at 3:56 am

charlotte russe jewelry wholesale How to design the packaging of the product

Words: 4142

The simple and rigid packaging in the past has seriously affected the inherent quality of the product. In recent years, many factors have prompted packaging to become an important one. Marketing tools. This article starts from the requirements of the packaging design and how to give full play to the promotion function of the packaging, introduces the principles that product packaging design should follow, and listed several packaging strategies often used by the current enterprises.
The keywords: product packaging logistics promotion
Id graph Category Number: TB482 Literature logo code: A
how to design the sales package
wang Huiyan
(Economy, Institute, Institute, of Disaster Science and ）rn　　Abstract: In the past, the simple and shabby sales packing of commodity resulted in a bright to the actual quality of commodity. With the of packing designing and how to utilize the promotion function of packing, this article introces the principle of packing design and present several packing methods applied by the in current.rn　　Key words: Sales Packing Logistics Promotionrnrn　　传统意义上的包装，基于成本和生产的考虑， Its main function is to include and protect the goods. It does not pay much attention to the aesthetic requirements of packaging, and does not give full play to the function of packaging. Therefore, the simple and rigid packaging in the past seriously affected the inherent quality of the product. In recent years, many factors have prompted packaging to become an important marketing tool. It must attract customers' attention, describe the functional characteristics of the product, and give customers confidence to make the product have a good impression in the minds of customers. Therefore, the promotion function of packaging is becoming more and more prominent. It is a silent salesman and a media for advertising. Moreover, the increase in consumer income indicates that they are willing to pay a little more reputation for product convenience, beauty, reliability and exquisite reputation. Excellent packaging can quickly establish the image of a company and brand in the minds of consumers. Therefore, one of the important factors of a company's products in the market is the product packaging. How to design packaging suitable for product characteristics, quality, and image has become an important part of the company's product strategy.

. The requirements of the packaging design

The size, shape, color, text description and pattern of the packaging must be coordinated to support the positioning of the product. Beautiful design is not necessarily a good design. The best design is those designs suitable for enterprises and products. The Raptors designed by Jin Yanqiang are the vivid works under this purpose. "Because the United States is known for its high -quality jeans, we add American color to the image of Raptors in the process of design. At the same time, it adds a festive atmosphere chocolate image to its outer packaging, which makes this packaging rich. Humanistic. "After the new packaging was launched, the market of the Raptors Cowboy was quickly opened. Now the Raptors Cowboy is already a good product for Hong Kong people to give gifts. More typical cases, such as the packaging of Yili children's milk powder. In view of the domestic milk powder packaging design, no one has to use high -quality toy illustrations, Yili chose toy illustrations with strong correlation with children as the main vision, which makes people know at a glance that this product is related to "children" and "growth". The visual effects are visual effects. The visual effects. Clear and direct. The packaging color of Yili infant milk powder is pink, which conveys the visual experience of "kind" and "warm". The popularity of this product can only be described as "in short supply".
The structure of the packaging should be convenient and preserved. The development of packaging is mainly based on the shelf life and convenience. The packaging design of many snack foods is typical in this regard: the packaging bag is opened as a sawtooth, which is easy to open; the packaging bag is filled with inert gases to prevent mildew, keep it fresh, and is convenient for preservation. The company should consider developing composite packaging to achieve shelf purpose, such as milk powder and sanitary napkins that are packaged independently in large packaging. However, the packaging of some products needs to be improved. Such as ham sausage, laundry powder and so on. Ham sausage, especially small weight, is inconvenient to eat; laundry powder packaging should consider how to grasp the amount of each time.
The packaging should be continuously innovated. The improvement and development of the product change according to the needs of consumers, the purpose is to provide customers with a higher level of living. The packaging as part of the product must also be continuously innovated. Which brand can first innovate packaging and provide better services for consumers, its market share will inevitably increase significantly, bringing the company's considerable profits to the company. The children's AD calcium milk market is mainly used by the two brands of "Wow Haha" and "Lebai", which occupy most of the market share, and its packaging uses a straw type. The new brand "little guy" fruit milk has been favored by consumers as soon as it goes public, mainly due to its innovative rotating lid. As long as you rotate with a little force and remove the lid, you can drink it. This packaging is safe and practical, which is very suitable for children. In today's market environment, consumers' preferences are constantly changing, technology is constantly updating. Most companies must redesign packaging every one to 2 years or even months.
The packaging must be consistent with product advertising, price, distribution channels and other marketing decisions. The text description, pattern, color, and design style on the packaging must be consistent with advertising. This can strengthen the reputation of the corporate and increase the credibility. Pepsi invites the famous singer Faye Wong in Asia to advertise. Its TV advertisements, outdoor advertising and product packaging color, patterns, and styles are completely consistent, so that consumers can see the same information on different occasions, which improves the frequency of contact. Not only Deepen the impression of the product and make consumers feel that the company's products are consistent with advertising and can be trusted. While pursuing exquisite packaging and excellent packaging, it is necessary to consider the actual sales price of the product, that is, the actual selling price determines the packaging cost. If the purchasing power of the target market is limited, the packaging cost should be reduced accordingly. Conversely, it can design the packaging with exquisite, excellent and high material costs. When Coca -Cola first entered the Chinese market in the early years, considering the characteristics of low consumption level in my country, its products were all used to use the large packaging of plastic bottles to reduce the cost of packaging and reduce the price. With the improvement of the living standards of the people in our country, listening Coke has also begun to sell a lot in the market. For large -scale distribution products with many links in logistics and sales channels, such as daily necessities, their packaging should make dealers easy to deal with.
The choice of packaging materials should be considered for its environmental protection. Nowadays, the packaging materials of most products are plastic and polyethylene foam. Such materials are difficult to decompose naturally, forming a "white garbage" that contaminate the environment. Such as the packaging of many foods, a one -time fast food box, most of the goods sold by the packaging of most retail stores, etc. "White garbage" has formed a serious problem that destroys the environment, and society urgently needs to degrade packaging substitutes.
The packaging design has very intuitive effects. When you are looking for in a variety of products, your eyes have a short stay on each product. Therefore, the packaging design must be directly and intuitive. This requires the designer's basic technique of graphic design-the application of patterns and color, the correct rhythm grasp, the choice of materials, etc., all have a specific understanding and mastery, and strive to make each design economy and practical. The design of Yili infant milk powder packaging has fully considered this. Considering that every mother's cargo price is full of the price of many brands of milk powder, the first thing to think of is: how old my child is, what stage of milk powder he needs, and the second depends on the brand. Therefore, Yili puts the words representing stages in the most prominent position and is very eye -catching. This is one of the factors for Yili's great success.

. The packaging strategy that can be used

Im packaging strategy. Make packaging not only packaged goods, but also can be used for him after the product is used, giving consumers with additional benefits to promote consumers to buy. Moon cakes, candy and other foods such as plastic and iron boxes are relatively successful.
combined packaging strategy. It is based on consumption habits, combining a variety of related products in the same packaging, which is convenient for supporting to purchase goods, which is conducive to the sale of products. For example, a set of dental, comb, small mirror and soap boxes are mainly for consumers who go out or travel, which is convenient for purchasing and use. Gift box often uses this strategy, such as Nestlé coffee gift box, tea set, wine utensils, baby items, local specialty combinations, etc., but you must pay attention to the exquisite packaging appearance.
The package packaging strategy. There are gifts or draw numbers in the package to encourage consumers to buy and repeat purchase. This strategy can be used in family consumer goods packaging. Because the purchase frequency of snack foods is relatively high, and the main consumer groups are women and children. In the interior, some gifts they are interested in can stimulate their desire to buy and repeated purchase.
Consistency packaging strategy. The enterprise integrates the consistency factors (such as patterns, colors, shapes, etc.) that the products produced in the packaging, so that consumers are easy to identify or associate the products of the same enterprise, so as to increase or strengthen the company's momentum Essence Especially when new products are listed, this packaging strategy can be used to use the reputation of existing products in the enterprise to enhance consumers' trust and identification of new products. The use of this packaging strategy is generally based on the trademark or packaging impression of key products of the enterprise as the consistency factors.
The packaging strategy for corporate collaboration. This strategy refers to that due to the small reputation of the enterprise and the low product awareness, especially the emergence of the new product, it is difficult to open the market for a while. It can jointly operate with the company with good reputation and strong strength. name. The packaging and decoration of brand -name products is imitated on the packaging, which is a way to adapt to the purchase experience of consumers to maintain the chief of the product. For example, Japanese electronics products were slow when they first entered the US market, and then used the trademark of Sils, and occupied the US market with this strategy.
If products may not be because of the success of packaging, but the success of the packaging can promote the success of the product. All in all, the packaging in the modern market competition should focus on expressing the body's ontology, interesting, and market significance, and pursue a specific value of diverse personality to meet the needs of consumers. Packaging should be a motivation to promote consumers to buy desire. French sociological expert Yang Podriciar once said: "If items want to be converted into consumer goods, it must be a mark." That is, in the mature consumer society today, what consumers are pursuing are no longer a commodity as items. Only by paying attention to the inherent quality of the product and developing new products, they value product packaging and continuously explore can their products be allowed to make their products be in Fierce market competition is invincible.
The author unit: Department of Economics Management of Disaster Prevention and Technology

References:
[1] Huang Tai Yuan. ]. Sales and markets, 2002, 10: 89-91.
[2] Li Songtao. Talk about packaging design [J]. China Packaging Design Network, 2002,8: 26-28.
[3 3 [3 3 〕 Philip Cottler. Marketing Principles [M]. Shanghai: Shanghai Translation Publishing House, 2005.10-120.

1 thought on “wholesale indian fashion jewelry How to write the packaging and design graduation thesis of the product”

Brian
November 14, 2022 at 3:56 am

charlotte russe jewelry wholesale How to design the packaging of the product

Words: 4142

The simple and rigid packaging in the past has seriously affected the inherent quality of the product. In recent years, many factors have prompted packaging to become an important one. Marketing tools. This article starts from the requirements of the packaging design and how to give full play to the promotion function of the packaging, introduces the principles that product packaging design should follow, and listed several packaging strategies often used by the current enterprises.
The keywords: product packaging logistics promotion
Id graph Category Number: TB482 Literature logo code: A
how to design the sales package
wang Huiyan
(Economy, Institute, Institute, of Disaster Science and ）rn　　Abstract: In the past, the simple and shabby sales packing of commodity resulted in a bright to the actual quality of commodity. With the of packing designing and how to utilize the promotion function of packing, this article introces the principle of packing design and present several packing methods applied by the in current.rn　　Key words: Sales Packing Logistics Promotionrnrn　　传统意义上的包装，基于成本和生产的考虑， Its main function is to include and protect the goods. It does not pay much attention to the aesthetic requirements of packaging, and does not give full play to the function of packaging. Therefore, the simple and rigid packaging in the past seriously affected the inherent quality of the product. In recent years, many factors have prompted packaging to become an important marketing tool. It must attract customers' attention, describe the functional characteristics of the product, and give customers confidence to make the product have a good impression in the minds of customers. Therefore, the promotion function of packaging is becoming more and more prominent. It is a silent salesman and a media for advertising. Moreover, the increase in consumer income indicates that they are willing to pay a little more reputation for product convenience, beauty, reliability and exquisite reputation. Excellent packaging can quickly establish the image of a company and brand in the minds of consumers. Therefore, one of the important factors of a company's products in the market is the product packaging. How to design packaging suitable for product characteristics, quality, and image has become an important part of the company's product strategy.

. The requirements of the packaging design

The size, shape, color, text description and pattern of the packaging must be coordinated to support the positioning of the product. Beautiful design is not necessarily a good design. The best design is those designs suitable for enterprises and products. The Raptors designed by Jin Yanqiang are the vivid works under this purpose. "Because the United States is known for its high -quality jeans, we add American color to the image of Raptors in the process of design. At the same time, it adds a festive atmosphere chocolate image to its outer packaging, which makes this packaging rich. Humanistic. "After the new packaging was launched, the market of the Raptors Cowboy was quickly opened. Now the Raptors Cowboy is already a good product for Hong Kong people to give gifts. More typical cases, such as the packaging of Yili children's milk powder. In view of the domestic milk powder packaging design, no one has to use high -quality toy illustrations, Yili chose toy illustrations with strong correlation with children as the main vision, which makes people know at a glance that this product is related to "children" and "growth". The visual effects are visual effects. The visual effects. Clear and direct. The packaging color of Yili infant milk powder is pink, which conveys the visual experience of "kind" and "warm". The popularity of this product can only be described as "in short supply".
The structure of the packaging should be convenient and preserved. The development of packaging is mainly based on the shelf life and convenience. The packaging design of many snack foods is typical in this regard: the packaging bag is opened as a sawtooth, which is easy to open; the packaging bag is filled with inert gases to prevent mildew, keep it fresh, and is convenient for preservation. The company should consider developing composite packaging to achieve shelf purpose, such as milk powder and sanitary napkins that are packaged independently in large packaging. However, the packaging of some products needs to be improved. Such as ham sausage, laundry powder and so on. Ham sausage, especially small weight, is inconvenient to eat; laundry powder packaging should consider how to grasp the amount of each time.
The packaging should be continuously innovated. The improvement and development of the product change according to the needs of consumers, the purpose is to provide customers with a higher level of living. The packaging as part of the product must also be continuously innovated. Which brand can first innovate packaging and provide better services for consumers, its market share will inevitably increase significantly, bringing the company's considerable profits to the company. The children's AD calcium milk market is mainly used by the two brands of "Wow Haha" and "Lebai", which occupy most of the market share, and its packaging uses a straw type. The new brand "little guy" fruit milk has been favored by consumers as soon as it goes public, mainly due to its innovative rotating lid. As long as you rotate with a little force and remove the lid, you can drink it. This packaging is safe and practical, which is very suitable for children. In today's market environment, consumers' preferences are constantly changing, technology is constantly updating. Most companies must redesign packaging every one to 2 years or even months.
The packaging must be consistent with product advertising, price, distribution channels and other marketing decisions. The text description, pattern, color, and design style on the packaging must be consistent with advertising. This can strengthen the reputation of the corporate and increase the credibility. Pepsi invites the famous singer Faye Wong in Asia to advertise. Its TV advertisements, outdoor advertising and product packaging color, patterns, and styles are completely consistent, so that consumers can see the same information on different occasions, which improves the frequency of contact. Not only Deepen the impression of the product and make consumers feel that the company's products are consistent with advertising and can be trusted. While pursuing exquisite packaging and excellent packaging, it is necessary to consider the actual sales price of the product, that is, the actual selling price determines the packaging cost. If the purchasing power of the target market is limited, the packaging cost should be reduced accordingly. Conversely, it can design the packaging with exquisite, excellent and high material costs. When Coca -Cola first entered the Chinese market in the early years, considering the characteristics of low consumption level in my country, its products were all used to use the large packaging of plastic bottles to reduce the cost of packaging and reduce the price. With the improvement of the living standards of the people in our country, listening Coke has also begun to sell a lot in the market. For large -scale distribution products with many links in logistics and sales channels, such as daily necessities, their packaging should make dealers easy to deal with.
The choice of packaging materials should be considered for its environmental protection. Nowadays, the packaging materials of most products are plastic and polyethylene foam. Such materials are difficult to decompose naturally, forming a "white garbage" that contaminate the environment. Such as the packaging of many foods, a one -time fast food box, most of the goods sold by the packaging of most retail stores, etc. "White garbage" has formed a serious problem that destroys the environment, and society urgently needs to degrade packaging substitutes.
The packaging design has very intuitive effects. When you are looking for in a variety of products, your eyes have a short stay on each product. Therefore, the packaging design must be directly and intuitive. This requires the designer's basic technique of graphic design-the application of patterns and color, the correct rhythm grasp, the choice of materials, etc., all have a specific understanding and mastery, and strive to make each design economy and practical. The design of Yili infant milk powder packaging has fully considered this. Considering that every mother's cargo price is full of the price of many brands of milk powder, the first thing to think of is: how old my child is, what stage of milk powder he needs, and the second depends on the brand. Therefore, Yili puts the words representing stages in the most prominent position and is very eye -catching. This is one of the factors for Yili's great success.

. The packaging strategy that can be used

Im packaging strategy. Make packaging not only packaged goods, but also can be used for him after the product is used, giving consumers with additional benefits to promote consumers to buy. Moon cakes, candy and other foods such as plastic and iron boxes are relatively successful.
combined packaging strategy. It is based on consumption habits, combining a variety of related products in the same packaging, which is convenient for supporting to purchase goods, which is conducive to the sale of products. For example, a set of dental, comb, small mirror and soap boxes are mainly for consumers who go out or travel, which is convenient for purchasing and use. Gift box often uses this strategy, such as Nestlé coffee gift box, tea set, wine utensils, baby items, local specialty combinations, etc., but you must pay attention to the exquisite packaging appearance.
The package packaging strategy. There are gifts or draw numbers in the package to encourage consumers to buy and repeat purchase. This strategy can be used in family consumer goods packaging. Because the purchase frequency of snack foods is relatively high, and the main consumer groups are women and children. In the interior, some gifts they are interested in can stimulate their desire to buy and repeated purchase.
Consistency packaging strategy. The enterprise integrates the consistency factors (such as patterns, colors, shapes, etc.) that the products produced in the packaging, so that consumers are easy to identify or associate the products of the same enterprise, so as to increase or strengthen the company's momentum Essence Especially when new products are listed, this packaging strategy can be used to use the reputation of existing products in the enterprise to enhance consumers' trust and identification of new products. The use of this packaging strategy is generally based on the trademark or packaging impression of key products of the enterprise as the consistency factors.
The packaging strategy for corporate collaboration. This strategy refers to that due to the small reputation of the enterprise and the low product awareness, especially the emergence of the new product, it is difficult to open the market for a while. It can jointly operate with the company with good reputation and strong strength. name. The packaging and decoration of brand -name products is imitated on the packaging, which is a way to adapt to the purchase experience of consumers to maintain the chief of the product. For example, Japanese electronics products were slow when they first entered the US market, and then used the trademark of Sils, and occupied the US market with this strategy.
If products may not be because of the success of packaging, but the success of the packaging can promote the success of the product. All in all, the packaging in the modern market competition should focus on expressing the body's ontology, interesting, and market significance, and pursue a specific value of diverse personality to meet the needs of consumers. Packaging should be a motivation to promote consumers to buy desire. French sociological expert Yang Podriciar once said: "If items want to be converted into consumer goods, it must be a mark." That is, in the mature consumer society today, what consumers are pursuing are no longer a commodity as items. Only by paying attention to the inherent quality of the product and developing new products, they value product packaging and continuously explore can their products be allowed to make their products be in Fierce market competition is invincible.
The author unit: Department of Economics Management of Disaster Prevention and Technology

References:
[1] Huang Tai Yuan. ]. Sales and markets, 2002, 10: 89-91.
[2] Li Songtao. Talk about packaging design [J]. China Packaging Design Network, 2002,8: 26-28.
[3 3 [3 3 〕 Philip Cottler. Marketing Principles [M]. Shanghai: Shanghai Translation Publishing House, 2005.10-120.

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