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3 thoughts on “wholesale fashion jewelry high quality Seeking the thesis topics in packaging design”
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kiwi premium jewelry and handbag wholesale 1. Application of feeling information in modern packaging design
2. The use and inheritance of cultural nature in packaging design
3. On the packaging of online products in e -commerce Design
. Six "six methods" and packaging design
5. The limitations and development of Chinese packaging and packaging design
6. Wine of wine Packaging design
7. Utilization of colorless use in the packaging design
8. Modern food packaging design new perspective
9. Market -to -box packaging Design requirements
10. Packaging design from the perspective of creative industry
11. On localized packaging design
The comprehensive reflection of consumer psychology directly affects consumers' desire to buy. We are convinced that packaging is a powerful means of establishing products with consumers
. Today, economic globalization, packaging and goods have been integrated. As a means to realize the value and use value of goods, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important issue that the business community and design have to pay attention to. The function of packaging is to protect goods, convey product information, facilitate use, convenient transportation, promote sales, and increase product added value. As a comprehensive discipline, packaging has the duality of combination of goods and art. Successful packaging design must have the following 5 points:
The rack impression
readability
appearance pattern
trademark impression n function characteristics description
(Source: Kangyong Shengshi)
The packaging design refers to the use of appropriate packaging materials, and uses clever process methods to design the container structure and the beautification decoration design for packaging products. You can see the three major constituent elements of packaging design.
The shape of the shape
The shape of the appearance is the shape of the product packaging surface, including the size, size and shape of the display surface. There are 3 forms we see in daily life, namely natural forms, artificial forms and occasional forms. However, when we study the form of the product, we must find a form suitable for any nature, that is, pulling out the common regularity and calling it as an abstract form.
Is we know that the form composition is the appearance element, or this is the morphological element, which is a variety of ever -changing forms composed of a certain method. The form is composed of points, lines, faces, and body. The forms of packaging are: cylindrical, cubic, cone, and various shapes, and the combination of various shapes and related shapes, and the novelty composed of various forms composed of different cutting forms are very important for consumers' visual guidance to the visual guidance of consumers. The role of peculiar visual forms can be deeply printed to consumers. Packaging designers must be familiar with the characteristics and expressions of the morphological elements itself, and this is used as a material with beautiful expression.
We must also know it from the perspective of form aesthetic law when considering the shape elements of the packaging design. In accordance with the characteristics of the form of packaging design, combine the characteristics of the product's own functions, organically and naturally combine various factors to obtain a perfect and unified design image.
The form of the formal elements of the packaging shape is mainly considered from the following 8 aspects:
The law of symmetry and equilibrium n Rule
The rules of rhythm and rhythm n Compared with the Lenova Rule
The proportions and scale rules
The trademark, graphics, text, and combinations are arranged together. These four combinations form the overall effect of packaging and decoration. The use of product design composition element trademarks, graphics, text and color is correct, appropriate, and beautiful, which can be called excellent design works.
1. Trademark design
The trademark is a symbol of enterprises, institutions, goods and various facilities. Trademarks are a craftsmanship, which involves various fields such as political, economic law, and art. The characteristics of trademarks are determined by its functions and forms. It should express the rich content in a simpler and more general form in a relatively small space. At the same time, the observer needs to understand its inner meaning in a short time. Trademarks can generally be divided into three forms: text trademarks, graphics trademarks, and text and graphics. A successful trademark design should be a product of organic combination of creativity. Creativity is based on the design requirements to comprehensively, analyze, summarize, and summarize a certain concept. Through the philosophical thinking, the abstraction of abstraction into the image, the design concept is gradually transformed from an abstract evaluation performance to a specific image design.
. Graphic design
The graphics of packaging and decoration mainly refer to the image of the product and other auxiliary decoration images. As a design language, the graphic is to express the internal and external constituent factors of the image, and convey information to consumers in the form of a visual image. To achieve this purpose, the positioning of graphics design is very critical. The process of positioning is the process of being familiar with all the contents of the product, including the sex, the meaning of the trademark, the meaning of the name, and the current status of similar products, and many factors must be familiar with and studied.
The graphics can be divided into physical graphics and decorative graphics in their expression forms.
The physical graphics:
The manifestation of painting techniques, photography photos, etc. Painting is the main manifestation of packaging and decoration design. According to the needs of the overall idea of packaging, drawing the picture and serving the product. Compared with a photography photo, it has the characteristics of choice, refining and summarizing freedom. Painting techniques are intuitive and strong, and appreciation is a means of promoting, beautifying, and promoting products. However, the commerciality of commodity packaging determines that the design should highlight the true image of the product and give consumers an intuitive image. Therefore, the real and intuitive visual image of the photography industry is the best expression of packaging and decoration design.
The decoration graphics:
It is divided into two expression methods: symbolic and abstract. The patterns of figurative characters, landscapes, animals or plants are used as symbolic graphics of packaging to express the contents and attributes of packaging. Abstract techniques are mostly used for freehand. The geometric patterns, color blocks, or texture effects of abstract dots, lines, and faces are used. It is concise, eye -catching, formal, and the main expression of packaging and decoration. Generally, the figurative form and abstract expression technique are not isolated in the packaging and decoration design, but combined with each other.
The dialectical unity of content and form is a common law in graphic design. During the design process, according to the needs of the graphic content, select the corresponding graphic expression techniques, so that the graphic design can achieve the unity of form and content, and create a reflection of the era of the era. The application of spiritual and national style, economic, and beautiful decoration design works are the basic requirements of packaging designers.
3. Color design
The color design occupies an important position in the packaging design. Color is an important factor in beautifying and highlighting products. The use of packaging color is closely linked by the idea and composition of the entire screen design. Packaging color requires plane and uniformity, which is a highly summarized summary of color filtering and refining. Based on people's association and color habits, it is a means of high exaggeration and discoloration. At the same time, the color of the packaging must also be subject to the production and restrictions of craftsmanship, materials, uses and sales areas.
The color requirements in packaging and decoration design are eye -catching, strong contrast, strong attractive attractive country and competitiveness to evoke consumers' desire to buy and promote sales. For example, food categories and distinctive and rich colors are mainly warm colors, highlighting the freshness, nutrition and taste of food; medicine and pure warm and warm color; cosmetics category often use soft intermediate color; Other calm color blocks, showing the characteristics of solid, precise and durable; children's toys commonly uses bright and dazzling solid colors and strong and warm contrasts to meet children's psychology and hobbies; sporting goods category mostly uses bright loud and loud colors Blocks to increase the feeling of active and sports ... Different products have different characteristics and attributes. Designers should study the habits and hobbies of consumers, as well as the trend of popularity of international and domestic and domestic color, to continuously enhance the sense of sociology and consumer psychology awareness.
4. Text design
The text is a symbol that conveys ideas, communicate feelings and information, and express a theme content. The brand, name, explanation text, advertising text, and manufacturers, companies or distributors on the product packaging reflect the essential content of the packaging. When designing packaging, these texts must be considered as part of the overall design of the packaging.
The main points of text design in the packaging and decoration design are:
The text content is concise, authentic, vivid, easy to read, and easy to remember;
The font design should reflect the characteristics, nature, and uniqueness of the product , And have good recognition and aesthetic functions;
The overall design style of text arrangement and packaging should be harmonious.
material elements
The material element is the texture and texture of the surface of the material used in the product packaging. It often affects the visual effects of product packaging. Using the surface changes or surface shapes of different materials can achieve the best effect of product packaging. Packaging materials, whether it is paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo and wood materials, and other composite materials, all have different texture texture effects. Using different materials and properly configured configuration, it can give consumers different feelings such as novelty, cold or luxury. Material elements are important parts of packaging design. It is directly related to the overall function and economic cost of packaging, economic costs, production and processing methods, and recycling and processing of packaging waste.
The use of color in the packaging design
modern society, people have to deal with goods almost every moment, pursuing fashion and experience consumption has become a culture. It includes clothes, food, and use of human life. In all aspects, it reflects people's pursuit of high -quality life. When we entered the market and supermarkets, all kinds of products are displayed in front of us with beautiful shapes and bright colors. Against the colorful color of colorful colors, it seems to be fighting for conversation with us. When enjoying those unique and wonderful products, it is more likely to be attracted by those packaging with strong colors. This is the role of color, because the color has a strong visual sense and expressiveness in modern product packaging.
Mustory of the long -term life experience, intentionally or unintentionally formed the ability to judge and feel items based on color. The color is not visually psychologically experienced. It will not only enhance consumers' aesthetic pleasure, but also stimulate consumers' judgment and purchase self -confidence, enrich their imagination, but also cultivate customers' busy minds. It really makes us feel the value and strength of the color of packaging design.
The is well known that by the effect of light, people's sight observes the beginning and color of object objects, and understands objective existence. If there is no light, human visual activities will disappear, and of course it will not matter. The absorption and reflection of light that are not available is different. Therefore, different colors are generated. Among all objects, black objects can absorb seven colors, while white objects reflect all seven colors of light, positive, positive, and positive, positive, positive, and positive, positive, positive, and positive, positive, and positive are positive. This is the reason that black and white lose the appearance of color compared to other colors, forming their own unique colorless attributes.
The discussion of color from the perspective of packaging design is not a discussion of the so -called optical, electromagnetic waves, and wavelengths, but from the theoretical basis of design color sciences And research on color psychology. In the ocean of goods, the packaging design is constantly changing techniques, innovation forms, and shaping personalities, especially the attributes and color use of color. The attributes of colors are not static. The changes between each element provide a rich space for the contrast and reconciliation of design colors.
In many product packaging design, all of them can attract consumers' attention to the fastest, eye -catching, and pleasing eye. The rich color conveys a variety of different interests, showing different quality styles and decorative charm. The purely designer's pursuit of design language is diligently demanded. From a more rational unique perspective, they are trying to get rid of the noisy, complicated, and colorful techniques in the popular design. Actively find the rationality and simplicity of color design. For example, the Japanese designer Fujita Nonaur's "Japanese Qinjiu" makes full use of colorless attributes. The design of the transparent body container through golden text is arranged. Under the influence of light and shadow, it reflects the excellent and extraordinary design of the design. The design is highly concentrated and summarized, pushing the design to the extreme, like a bright pearl among many products, and the hair is scorching. The selection and combination of color is very important in packaging design, often the key to determining the quality of packaging design. The pursuit of the harmony, refining, and simplicity of the packaging color is essentially to avoid too much color on the packaging. The colorful and colorful glory may not be attractive, but it may give people a kind of impressive impression and dazzling people. Proper use of simple color language can better reflect the designer's ability to control color and maximize the potential of color. Under the influence of the weirdism, because of the bondage of the attributes that get rid of the traditional color, combine the theory and the attributes of the modern packaging design, the design of the colorless gold, silver, black, white, and gray in colorless, it is even more even more designed. The eternal beauty of the product. The special nature of the colorless system provides a stage for the packaging design of many products to show the charm. For example, the packaging designed by Jennis Aspei for the "South Africa Vodka" wine, as far as the container shape itself, there are no few things. The designer boldly chose the colorful lining, revealing a strong metal texture A white shield label placed in the center of the graphic is also reinforced by other colorless unsatisfactory. The information characteristics of the product are more concentrated. The entire product looks solemn and elegant, and the quality is superb.
The use of metallic colors in design helps enhance the effect of light and shadow, and can enrich the changes in space and levels. Because gold and silver have strong reflective ability and keen characteristics, under different angles and different light and shadow, it shows different color effects. Proper use will enhance the glorious, advanced and mysterious sense of the product. Its keen light and shadow changes can reflect the gorgeous, precious and active impression of commodity packaging. Simply refining and using colorlessness will help strengthen the characteristics of the product, which is conducive to improving the quality and grade of goods, and enhancing the sense of time and personality of the commodity.
The color system has its own distinctive appearance attributes, while gold, silver, black, white, and gray in the color system also have certain color meaning. In fact, colorlessness has long formed their own complete color nature, and they are accepted by people, and they are called eternal popularity. When looking at black, white, and gray separately, the black symbolizes silence and silence, which means evil and ominous, and are considered a negative color. White vulgar emotions are not calm and not irritating. It is generally considered a symbol of quietness, purity and purity. When black and white are mixed, gray and gray belong to the neutrality, and lack of independent color characteristics. Therefore, gray monotonous and blandly do not emphasize light and dark. Soft, advanced, delicate, intriguing. Of course, in many packaging designs with colorlessness, some of them are often dotted with some high purity colors. On the one hand, their presentation has a certain contrast with colorless, and on the other hand, it is to settle the main color. The interaction of colorful and colorful colors is undoubtedly very important for the color effects of rich product packaging.
The packaging design lies in continuous attempts and exploration. Pursuing the good feelings of human life. Color is very valuable. It is the most direct, most important, grasp of color, feeling design, creating beautiful packaging, and enriching our lives on our expressions of expressing thoughts, interests, and hobbies. It is our time. The colorless design is like a trace of tranquility in the noisy and noisy. Its elegance, simplicity, and quiet make people enjoy a refreshing and elegant fragrance after enjoying the acid, sweetness, bitterness, spicy, and salty. The incompetent attribute features will exude an eternal charm in the packaging design.
The packaging design is to combine art with natural sciences and use it to the protection and beautification of the product. It is not a broad sense of "art". The reflection of the comprehensive elements such as materials, economy, psychology, and market.
The main functions of packaging are two: one is to protect the product; the other is to beautify and promote products. The basic task of packaging design is to complete the shape, structure and decoration design of product packaging scientific and economic.
(1) Packaging shape design
The packaging design is also called shape design, mostly refers to the shape of the packaging container. It uses aesthetic principles to change the packaging container shape with packaging functions and appearance through changes in form, color and other factors to show it in a visual form. The packaging container must be able to protect the products reliably, there must be an excellent appearance, but also to have compatible economics.
(2) Packaging structure design
The packaging structure design is based on the basic functions of the packaging, convenience, and reuse of the packaging. Design of design. An excellent structural design should take effective protection of goods as the primary function; secondly, the convenience of using, carrying, displaying, and transportation should be considered; it is also necessary to try to reuse and display the functions such as interior.
(3) Packaging and decoration design
The packaging and decoration design is based on art forms such as patterns, text, color, relief, etc., highlight the characteristics and image of the product, and strive for exquisite shapes, novel patterns, bright colors, and clear text. Decoration and beautification products to promote product sales. Packaging and decoration are a comprehensive science. They are both a practical art and an engineering technology. They are the organic combination of arts and crafts and engineering technology. They also consider market science, consumer economics, consumer psychology and other disciplines.
On excellent packaging design, it is a organic unification of packaging design, structural design, and decoration design. Only in this way can we fully play the role of packaging design. Moreover, the packaging design not only involves the two academic fields of technology and art, but also involves many other related disciplines in their respective fields. Therefore, to get a good packaging design, it requires the next bitter work.
The three -dimensional knowledge of the packaging design
The designer already knows before starting planning packaging design; the landscaping of packaging is a graphic design attached to the three -dimensional packaging, which is the visual image of the external packaging. Among them, it can be imported. Product -related text, product pictures, commodity origin, and visual image representative elements. Some packaging surface itself is a manifestation of product information, but as the basis of packaging; for six aspects, it is a local image. Similarly, the design of the container label not only focuses on a standard design, but also cares about the shape of the sticker and the container, and the interaction between the stickers and the sticker. Therefore, the design of packaging visual import is similar to the advertising design in some aspects. And it also pays attention to other aspects of all aspects, so that the entire packaging forms a whole.
. The design of the main display surface
If a carton packaging has six planes, five planes are usually designed (the relative degree of relatively low bottom design is very low). There are one or three stickers in a container, up to five or six. They are not treated equally. As the exhibition area is different, in order to attract consumers' sight, the main exhibition design is determined. The main exhibition is facing consumers at most. In the method of positioning, it is clear at a glance to consider the discharge location of trademark products, commodity image, and manufacturers. Because the area of the main exhibition is relatively small, at the same time, it is the product image. The decoration screen should quickly introduce the product to consumers, and use the method of text and close -up images directly. First of all, the main exhibitions of consumers in similar products often appear eye -catching brand names and trademarks; a moving scene appears, which depends on the actual situation of the product. Sometimes the method of opening the sunroof can directly display the image of the product and increase its propaganda role. In packaging design. The main exhibition plays a leading role in conveying product information.
. The overall design of the packaging
. The main display of the packaging should be isolated. In terms of packaging, it is still a partial, an important part. Packaging is a three -dimensional object, and the packaging that people see is multi -angle. While considering the main exhibition, it is necessary to consider the relationship with other faces. Considering the overall image of the entire packaging object. The whole of composition is formed through the coherent, repetitive, echoing and segmentation of text, graphics, and color.
1, a carton packaging, its front and opposite side become the main exhibition. However, if the width of the side is equal to the main exhibition, the same design is sometimes used. Become a completely "main exhibition", no matter what angle, you get a unified feeling.
2. Mainly positive and negative sides, showing the composition, function, weight and use description of the product, the limit of the preservation, the batch number of the competent departments, etc. From formal elements and composition, there must be some contacts and differences, which causes rhythmic changes, and reflects the guarantee of science and quality.
3. Schedule the image, text, graphics, and color, connect a few aspects as a subject, a large "main exhibition surface", and the picture of each surface is also complete. This design uses a combination of different surfaces to form a large advertising picture to achieve a strong visual effect and propaganda role.
4. The color design of the label sticker is inseparable from the relationship with the container, the relationship between the stickers, and the relationship between the top cover. Pursue the consistency of the colors of the benchmark and the color of the container, highlight the name and graphic of the brand. On the white container of women's cosmetics, with a white label, with exquisite line frames, elegant black fonts, look clean and elegant; and black white orchid wine, with a black label, emphasizes the color of the label and the container color, the color of the container In contrast, the colors of the bidding background use gold, silver, white, black, and other saturated colors to open the contrast between light and containers, resulting in a strong and lively effect. It is also a way to print the name and trademark directly on the container.
wholesale fashion turquoise jewelry The academic hall has compiled a thesis topic on packaging design for your reference:
The culture and aesthetics in packaging design
Impact of Shanghai Food Packaging Design
Make -based green packaging design
The performance characteristics of graphics design in packaging design
Application of design
The applications of flattening in modern packaging
"zero waste" packaging design case analysis
computer art in packaging design The comprehensive use of the design
The use of the use of traditional Chinese culture in modern packaging design
Packaging art design ecological development
The on the concept of green design in the packaging design
The use of color design in packaging design
Im intelligentization Research on the method of packaging design — Take the packaging of smart medicines for the elderly as an example
The design planning in packaging design
The application research on packaging design
The inspiration of green design ideas for product packaging design
wholesale chain nose jewelry pliers 1. Application of folding structure in fast food packaging design
2. Application of shallow analysis illustration art in graphic design
. Packaging design
4. The current status and countermeasure exploration of the packaging design and countermeasures
5. The use of emotional design in food packaging
6. Based on Taobao SEO, Duwei Wendan Pomber Packaging Design
7. Emotional design of children's product packaging research
8. Illustration under emotional perspective is in packaging design in packaging design Application
9. Research on the New Year's Chinese Zodiac Memorial Porcelain Porcelain
10. Packaging design marketing strategy under the perspective of net red thinking
11. Mid -China Interactive packaging design of elderly antihypertensive drugs
12. The use of Chinese style visual language in domestic cosmetics packaging design
13, ANSYS Workbench -based stewed cooker packaging cooker packaging Design and simulation analysis
14. Plastic shell -type low -voltage break -breaking circuit paper transport packaging design
15. During the Republic of China "Samsung" brand cosmetics packaging design interpretation
...
(the above the above thesis is derived from the academic hall)