1 thought on “What models can be used for market insights?”
Percy
In terms of market insight, you need to think about what you need to insight to help decisions, and then find a way to collect data to achieve the goal.
The market insights include four dimensions: macro -environment insights, industry insights, competitors' insights, and target customer insights. Each dimension's insight can be completed with the help of classic model tools.
The proposal: British scholar Grie Johnson and Kaiwan Scott, proposed in 1999.
The purpose: This model is used to analyze the macro environment, including politics and policies, economy and industry, society and consumers, technology and products.
This tells us through the model that the current and future macro environment is the business we do with us?
Peorite: Michael Potter, proposed in the 1980s.
The purpose: This model is used to analyze the industry upstream and downstream, competitors, new entryrs, substitutes and themselves.
The model believes that there are five forces that determine the scale and degree of competition in the industry:
. The competitiveness of existing competitors in the industry
. The ability of potential competitors
3. The alternative ability of alternatives
. The ability of buyers to bargain
Thow Person Five Power Models allows us to see the living space, opportunities and dangers of the industry, and whether the competitors of the future are worthy of confrontation.
The proposal: Inz Wilik, proposed in the 1980s.
The purpose: This model is mainly used to analyze the advantages, disadvantages, opportunities and threats of competitors and their own advantages.
In SWOT analysis, enterprises can gather resources and actions in their own strengths and opportunities to make corporate strategies clear.
The proposal: Hu Chao, author of "Minimalized Marketing", proposed in 2010.
The purpose: This model is used for a bird's -eye direct competitor, indirect competitors, substitutes and potential entrants.
The use of this model is to put the brand logo of the competitors in each category, and then you can clearly know who the company will directly compete with and who indirectly compete with, who seems to be like Those who are not competitive but have the ability to replace the company, and then who will have the possibility of potential entry in the future. This is to see the competitors of companies in close and long distances.
The purpose: This model is used to describe the portrait of consumers in detail and vividly.
This this model allows us to describe a class of customers from all aspects of the background and behavior, such as age, academic qualifications, occupations, hobbies, marriage status, children's status, online habits, commuting time hours , Daily traffic methods, books and movies, income amounts, tourism preferences, goals and frustrations of life ...
Is to understand these, companies can judge their own products, marketing, etc. Customers' portraits are adjusted.
The above 5 models provided us with a series of thinking structures and frameworks, allowing us to organize information and data to help us grasp the macro environment, industry, competitors and target customers. Panorama of a dimension.
In terms of market insight, you need to think about what you need to insight to help decisions, and then find a way to collect data to achieve the goal.
The market insights include four dimensions: macro -environment insights, industry insights, competitors' insights, and target customer insights. Each dimension's insight can be completed with the help of classic model tools.
The proposal: British scholar Grie Johnson and Kaiwan Scott, proposed in 1999.
The purpose: This model is used to analyze the macro environment, including politics and policies, economy and industry, society and consumers, technology and products.
This tells us through the model that the current and future macro environment is the business we do with us?
Peorite: Michael Potter, proposed in the 1980s.
The purpose: This model is used to analyze the industry upstream and downstream, competitors, new entryrs, substitutes and themselves.
The model believes that there are five forces that determine the scale and degree of competition in the industry:
. The competitiveness of existing competitors in the industry
. The ability of potential competitors
3. The alternative ability of alternatives
. The ability of buyers to bargain
Thow Person Five Power Models allows us to see the living space, opportunities and dangers of the industry, and whether the competitors of the future are worthy of confrontation.
The proposal: Inz Wilik, proposed in the 1980s.
The purpose: This model is mainly used to analyze the advantages, disadvantages, opportunities and threats of competitors and their own advantages.
In SWOT analysis, enterprises can gather resources and actions in their own strengths and opportunities to make corporate strategies clear.
The proposal: Hu Chao, author of "Minimalized Marketing", proposed in 2010.
The purpose: This model is used for a bird's -eye direct competitor, indirect competitors, substitutes and potential entrants.
The use of this model is to put the brand logo of the competitors in each category, and then you can clearly know who the company will directly compete with and who indirectly compete with, who seems to be like Those who are not competitive but have the ability to replace the company, and then who will have the possibility of potential entry in the future. This is to see the competitors of companies in close and long distances.
The purpose: This model is used to describe the portrait of consumers in detail and vividly.
This this model allows us to describe a class of customers from all aspects of the background and behavior, such as age, academic qualifications, occupations, hobbies, marriage status, children's status, online habits, commuting time hours , Daily traffic methods, books and movies, income amounts, tourism preferences, goals and frustrations of life ...
Is to understand these, companies can judge their own products, marketing, etc. Customers' portraits are adjusted.
The above 5 models provided us with a series of thinking structures and frameworks, allowing us to organize information and data to help us grasp the macro environment, industry, competitors and target customers. Panorama of a dimension.
Colidal views from "minimalist marketing"