2 thoughts on “What are the ways to obtain the source of the case?”

  1. Blanche

    (The most complete network) How does a lawyer effectively obtain the source of the case? What are the methods of new lawyers to develop the source of cases?
    In young lawyers, novice lawyers, about finding the source of the case, it is enough to read this article. The entire network is the most complete. If you want to find the source of the case with the Internet, you should look at it. This article is suitable for all lawyers.
    E each lawyer has studied hard after more than ten years of cold windows and obtained a undergraduate diploma, and strives to carry the water for the judicial qualification examination. Facing the only 10%pass rate a year, the sky is unknown, gets up and gets up to review, picks up the lights and stays up all night, recite, understand the countless laws, do countless exercises, simulation questions, day after day, the knowledge points are over Over and over again. Through the legal test is just a knock on the door of the lawyer's dream, and the future road still needs unremitting efforts.
    In the internship period, you need to obtain a formal lawyer's practice certificate through the interview period. The only time for a lawyer to be a lawyer is the clearest. Among them, novice lawyers who stand out have a long period of growth that can not be become a basic business lawyer, but whether it is a novice lawyer or a strong lawyer, the most needed and concerned about the source of the case. The source of the case is the primary premise of every lawyer based on the development and survival development. Without the source of the case, the source of the case means that there is no case handling, no source of income, and more importantly. The lawyer who learned the best will also be abandoned, and since then, he has "buried" a good future of a lawyer. Therefore, how does a lawyer effectively obtain the source of the case? The way the new lawyer develops the source of the case becomes the top priority. Let ’s discuss it below:
    For lawyers, the source of the case is the market, and the development of the case is actually marketing. We must seize the pulse of the market. In the fierce market competition, promote the lawyer's legal products and let everyone find you in the vast sea of ​​people, and the source channel of the case is nothing more than human connections and propaganda.
    . Traditional methods (main connections, if you are troublesome, you can directly jump to see the customer acquisition method of Internet channels):
    1. Use the acquaintance circle
    Recommended, participated in the classmates, participated in the fellowship, etc., push your personal business card, and tell you that you are a lawyer. Because the professionalism of the lawyer is very awe, it will deepen everyone's impression of you, and everyone has remembered the fact that you are a lawyer, and you will think of any legal problems in the future. In fact, starting from your own interpersonal circle is the source of the first barrel of gold in most lawyers.
    2. Find a large law firm to hang
    The lawyers with large lawyers, various case types, and large and influential cases. When you have the opportunity to contact these cases, you The field of vision will be very broad, and the techniques and accumulated practical experience you have learned are also sufficient.
    3. Behind the senior barrister, assist the handling of the case
    The senior lawyers of the law firm are all sources of hand in hand. There will always be some sources of cases. Essence Carefully do a good job of transferring every teacher, colleagues or colleagues, or if you need to assist in handling it, your serious and responsible attitude will impress people. Think of you.
    4. Join the lawyer team
    When you can't walk independently, you can walk with the "support" of others and walking together to walk together, which is a good way. Just start to be a lawyer, don't rush to deal with the case yourself. You can seek an assistant to be an old lawyer or a fixed -point lawyer of a team of lawyers in a team. At the same time, you have to correct your thoughts. Any position starts from grassroots and small things.
    5. Participate in or organize various salons, forums, lectures, speeches
    wants to create high -density potential customer groups in low costs. Four or two pounds, the venue is sown, and the effect of planting grass is widely planted. Through speeches, lectures, and salons, lawyers can communicate with customers face -to -face, and exhibit their own advantages and high confidence in the customer's vision very intuitively, and there are questions on the scene. Customers throw the questions about the question. After coming out, the lawyer was more convincing to give professional answers on the spot.
    In fact, "speaking" can "talk" to business and the source of cases. "Speech" can conquer customers. If you speak well, you can settle the hearts of customers. At the same time, the "speech" can conquer the judge and speak well. The judge was moved by you. This case basically "won", and left a very deep impression on customers, setting a tall, professional and confident image.
    6. Take the road to legal aid
    Wons should not be narrowly believed that legal aid is the legal aid of the legal aid case arranged by the Legal Aid Center of the Provincial Department of Justice. Don't narrowly think that legal aid is a hard work of laborious. In fact, novice lawyers must actively participate in the legal aid arranged by the industry authorities and the social legal assistance that they think they are worthy of participation after being judged, and the scope of legal aid should not be limited to your province, city, and counties where you are. In China, it takes the opportunity to expand its popularity to attract more sources.
    7. Incorporate more social circles and expand human network resources
    The exposure of their own lawyer status, the accumulation and expansion of the network, not sitting in the office every day, blowing air conditioners, drinking tea, waiting for customers to find the door to come to the door Wait for the opportunity to come, but to invest in more social circles, expand their social scope, expand their horizons, and understand people from all walks of life, so as to help their own development.
    8. Use the break of Saturdays and Saturday to provide free legal consultation and substitutes at the stalls in relatively prosperous places; go to some individual vendors' intensive markets to go shopping and send business cards by the way.
    9. I usually go to the court to file a case and turn around. Take the opportunity to provide free legal consultation intervention before discussing the case; go to the court to listen and communicate with the party without hiring a lawyer; Launch business cards, publicity, etc.
    10, take time to some companies and enterprises to take a look, strive to contact and talk with the leadership of the company and the company, understand the actual situation and needs of the company, and introduce yourself, introduce your own law firm, and promote legal knowledge.
    11. I often participate in some entrepreneurs' associations, chambers of commerce and guilds, and know more company leaders and big coffees in various industries.
    With the continuous development of society and economy, everyone's education level has continued to increase, and legal awareness has also increased. In daily life, when there are some legal issues or disputes, it is more to seek legal help. Today, the Internet is highly developed. Everyone's dependence on the Internet is very "serious". The mobile phones are not away from their hands. If there is anything, they are looking for "Du Niang". After all, the Internet is combined. Information. This also shows that some traditional marketing methods may not be applicable. We must keep up with the pace of the times. With the help of the Internet and self -media power to open up the source of the case, obtain more effective sources of cases, and no longer need to run around hard to run around. Essence It also highlights the importance of using the Internet for publicity, and the speed of communication will be very fast.
    The lawyer must know how to propagate. The consciousness of the alley is not afraid of the alley. It is no longer applicable now. If you continue to adhere to this idea, you will be behind the times. The publicity of the Internet is a kind of accumulation and precipitation of knowledge, culture, wisdom, and experience. It is exposed to the identity of the lawyer on the Internet. It is to systematically send professional legal knowledge to the Internet and shape the professional image of a lawyer. Establish personal brands for people around the world to search. Let ’s discuss the second method of the source channel of the case:
    . The modern method (mainly Internet publicity)
    1, search engine promotion
    Different forms, common: login free classification directory, login payment classification directory, search engine optimization, keyword advertising, keyword bidding ranking, search ranking, web content positioning advertisement, etc. Summary: Paids are expensive, free time consumption and not every lawyer is proficient in SEO promotion.
    2. Establish a lawyer's personal website
    The independent domain name. The advantage of this lawyer's promotion method is to better control the content of the lawyer's website and more comprehensive packaging lawyers himself. However, lawyers must comprehensively analyze their own advantages, interests, interest points, interested points, professional strengths, special lengths, weaknesses, etc. To accurately find your long -term positioning, do not let yourself be a thousand -gold oil lawyer for a lifetime! Things are rare and expensive. Only when you become an expert in a certain field can you stand out from many lawyers.
    3. Open and operate major media accounts
    The open sets include but not limited to WeChat public account, Sina Weibo, one point, penguin, Netease, headline, Zhihu, Baijia account and other major major Self -media account. Lawyers need marketing, and more needed, targeted, and planned marketing. The use of content marketing is a very good marketing method. It is the general trend through content marketing to shape brands and develop cases. If you choose content marketing, then the creation and communication of content are two core links. From the perspective of communication channel selection, the spread of WeChat public account, headline, one point, penguin, NetEase, Weibo, blog, Baijia account, etc. have become more and more popular among many legal practitioners, especially the WeChat public account. Lawyers, no experience, no qualifications, no connections, no funds, using major media to make content marketing is a good opportunity to enhance popularity. It will often be favored by search engines. It will have a good ranking, which will help to promote.
    4, soft text promotion
    A good lawyer is not only excellent in professional ability, but also very theoretical knowledge. Young lawyers who do not have many cases of case experience can show their ability through theoretical articles; and for experienced lawyers, they can also summarize their experiences through articles, preach their business, and further improve themselves. Taking articles and publishing articles as an opportunity to continuously improve self -writing levels and cultivation, solid professional knowledge, and enhance sense of honor and responsibility. Efforts to publish your own views, articles and even works through various channels, including magazines, conferences, forums, professional websites, public accounts with certain influence, etc., to show your own articles on these platforms, and you have formed your low cost virtually. Continue the passenger channel. If your potential customers see your article, you may find you in the vine.
    5. Striving on TV, participating in public welfare law programs
    The news media has a lot of public welfare activities that require lawyers to intervene. This requires lawyers to develop the habit of watching newspapers and TV. Edit contact, Mao Su recommended himself. But remember: Don't talk to reporters and editors, and create your own image of public welfare ambassadors in the name of public welfare. Usually, we must also actively participate in social hot cases and public interest litigation cases reported by news media reports. Even if you just say three or five comments on the newspaper or show a small face on TV, it is accumulation and wealth.
    6, the circle of friends circle exposure judgment and the hearing voucher, etc.
    The lawyer's circle of friends, the inspection judgment and the hearing voucher. This is also a means of publicity. It can be said to be zero -cost. What kind of case is recently busy? It proves that you are not idle and have nothing to do. You are also a source of customers and can be competent for this type of case. I often brush the sense of presence in the circle of friends, so as to make their own popularity, so that the first person to think of similar problems in the future is you.
    7. Establishing or joining the Pu Ping WeChat group
    QQ and WeChat can also be used as a tool for external publicity and contact to maintain socialized QQ group and WeChat group activity, and increase it is the popularity of lawyers. Because everyone's awareness of a person starts with words and deeds, especially the Internet era brings convenience to everyone, spreading their own information through the Internet. Accurately locate some vertical QQ group and WeChat group that you are good at: For example, if you are good at financial law, you go to some entrepreneurial groups and financial groups. There are a lot of potential customers who need to invest in financing, equity, private equity, and listing. Corresponding legal issues; if you are good at marriage and family cases, you will soak some mothers' communities; if you are good at corporate law and labor law, go to some management communities and HR communities.
    8. The large -scale legal consulting platform (strong recommendation)
    The large -scale legal consulting platform, especially some large -scale paid legal consulting platforms, truly realize knowledge. Why do I recommend that I must settle in a legal consultation platform for payment? The reasons are as follows: The service sold by the lawyer industry is knowledge plus time. Although customers who are willing to pay for knowledge are not necessarily large customers, they must respect knowledge and have relatively good quality customers. The role of the paid legal consultation platform is to help you screen This quality customer. Individuals do not recommend the platform that requires lawyers to spend money certification. In essence, although lawyers spend money to enter the platform to obtain the source of the case, in fact, the source of the case is still through free consultation. As a result, the customer quality of this platform is not very good. Customers want to consult for free, do not accept paid consultation at all, and the conversion rate is very low. Also is the screening customer, why not settle in some paid legal consulting platforms? Step in one step to the quality and valuable customers, saving time and efficient.
    The facilities provided by a good lawyer platform must have a lot of convenience, including not limited to brand exposure, resource docking, earning consulting fees, online customers to be transformed into offline case sources, etc., which covers almost all lawyers all all the lawyers. Demand. Therefore, we must make full use of the advantages of the Internet and choose to settle in some good lawyers platforms. For example, such a customer paid consultation platform, the source of cases screened by lawyers know how to respect the knowledge and precious time of lawyers, rather than free consultation, and converted to the source of cases.
    In addition, lawyers should cherish customers who have paid paid consultation. Regardless of the size of the target, the lawyer must treat customers as "God" and answer the consultation of each customer with carefully to get more returned customers. To better complete the early communication between the lawyer and the customer, and then to the next detailed communication entrustment, make full use of the fragmented time, reduce the cost of communication, and improve the customer's experience. The knowledge value of lawyers comes from knowledge payment, and valuable customers also come from knowledge payment, that is, the source of lawyers comes from customers who are willing to pay.
    9. Use fast hands and Douyin
    The short video apps, fast hands, and Douyin. In recent years, it has become hot search social software. Lawyers promoted legal knowledge through live broadcasts and sent some of the laws and laws. Related short videos, store more potential customers; you can also cooperate with some fans with particularly strong online celebrities, and the effect will be better.
    10, establish your own lawyer circle, resource docking and sharing
    Mrending some lawyers friends, whether it is the city, the province, the foreign province, or the foreign country, do not refuse the door. For habits, lawyers can connect the special resources, backgrounds, human connections, capabilities, projects, projects and agencies of the national legal community in the lawyer circle, the process and agency, recommendation, seeking resources, seeking cooperation, helping, opportunities, etc. The picture below is a resource docking function of the online legal paid platform of my consultant, which is super practical.
    11, shaping personal brands: Practice the core competitiveness of lawyers
    This Personal brand's establishment of personal ability, word of mouth, relationship network, industry status, influence, etc. Brand lawyers usually have the following conditions:
    (1) There are fields that they are good at. When a lawyer is a top expert in one field, it will naturally form a certain brand effect.
    (2) Successful cases of winning. Lawyers must have their own masterpieces and benchmark cases, which can not only bluff customers, but also make the circle talked about and speaking.
    (3) With full professional skills and case handling skills. Brands are based on strength and strength. Lawyers are not only those who help others to fight lawsuits. You can also provide a lot of high -quality legal services. You are a legal service person with professional skills and "golden keys".
    (4) There is a certain personal charm. Extraordinary personal charm and personal cultivation are the essential elements of brand lawyers. Otherwise, how can it be worthy of the word brand.
    (5) There is a considerable industry influence. Not only can it be recognized by the circle (not limited to peers, judges, prosecutors, etc.), but also recognizes the parties and their relatives and friends.
    If marketing is never a very simple matter, nor is it a matter of overnight, especially the lawyer industry. Many times we sell for not a specific product, but our own services with us. The so -called gold cup and silver cups are not as good as oral. No matter how the times change, and obtaining the high recognition of customers, it is always the most direct and effective way of publicity. Instead of confusion and complaints, it is better to serve customers who are doing well and pave the way for the future. Lawyers are a kind of service industry. Customer experience is crucial. For customer needs, they should actively respond to, timely feedback, actively communicate, do their best to do one of them, and satisfy one. More people.
    This summary: The importance of Internet channels does not need to be said. I believe that many friends engaged in the lawyer industry have learned more or less knowledge about Internet marketing promotion, but they still need to emphasize one thing, that is, persistence.

  2. Karl

    Legal flow platforms based on publicity and display of lawyers' personal information and basic introduction:
    The legal tool platforms that provide case search and electronic contract functions:
    to provide vertical services, bidding mode The main legal service trading platform:
    This urging the world or Huifa.com has a way to provide a source of lawyers

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