4 thoughts on “What are the main work of advertising planning?”
Angelina
Advertising planning is to achieve better promotional results with lower advertising costs. Advertising planning, including analyzing advertising opportunities, determining advertising goals, forming advertising content, selecting advertising media, and determining advertising budgets. (1) Analysis of advertising opportunities The advertising promotion, first of all, it is necessary to analyze which consumers do advertisements and what kind of opportunity to advertise for advertising. To this end, we must collect and analyze the situation of relevant parties, such as consumers, competitors, market demand development trends, environmental development, etc., and then find the best time to enter the advertisement according to the marketing goals and product characteristics of the enterprise. Do a good job of advertising group positioning and lay the foundation for effective advertising promotion activities. (2) Determine the advertising goal The determination of the advertising goal is based on the overall purpose of the promotion, according to the actual needs, clarify the specific issues to be solved by advertising promotion to guide the time of advertising promotion activities. The specific goal of advertising promotion can enable consumers to understand the new products of the enterprise, promote the purchase of sales or increase the popularity of products and enterprises in order to form a brand preference group. (3) Formed advertising content The specific content of the advertisement should be determined according to the capacity of the advertising target and the information of the media. Generally speaking, the following three aspects should be included: 1. Product information B product information, mainly includes product names, technical indicators, sales locations, sales prices, sales methods, and state regulations that must be explained. 2. Enterprise information The corporate information, mainly includes corporate names, development history, corporate reputation, production and operation capabilities, and contact information. 3. Service information Is service information, mainly including product guarantee, technical consulting, payment method, spare parts supply, warranty outlet distribution, and other service information. In the company should pay attention to the following issues when arranging the content of advertising: (1) The authenticity, that is, the information of the dissemination must be true and credible. Essence (2) Treatment, that is, the information of the transmission should be the target consumer wants to know and be targeted. (3) Vivid and novelty. Advertising is attractive and infectious. Fundamentally depends on the above two aspects, but it is also closely related to the vitality of advertising. Therefore, the content of the advertisement should be concise. Easy to understand, easy to remember, advertising forms should be vivid and interesting, and new. (4) Choose the advertising media Id advertising information needs to be effectively transmitted through a certain media. There are differences in expenses and other aspects, so a very important task in the process of advertising planning is correctly selected. 1. Characteristics of the advertising media Coufens must understand the characteristics of various media when choosing an advertising media. The relevant situation of the communication that can be selected for advertisements is as follows: (1) Printing media. Printing media refers to printing publications such as newspapers and journals. Such media are the most common loading tools for advertising. The advantages of newspapers are: timely information transmission, extensive stability of reporters, and high credibility; high selection of the publishing date and layout, which is easy to explain the advertising content in detail; easy to save, easy to make, and low cost. The limitations of newspapers are: shorter time, less readers; printed simplicity, so it is not enough image and vivid, and the infectious power is different. The advantages of the journal are: readers are relatively determined and easy to deliver specific advertising objects; long -term effects, many readers, and easy preservation; printing is more exquisite and strong. The shortcomings of the journal are: long time before the advertising information transmission, the timeliness of the information transmission is poor, and some circulation is invalid. (2) Audiovisual media. The audio -visual media mainly include radio, television, etc. The advantages of broadcasting are: wide coverage, rapid transmission, and high frequency of exposure; you can choose appropriate areas and objects and low costs. The disadvantages of broadcasting are: a little vertical, poorly reserved, and inappropriate inquiries; the lack of selectivity, poorness and imagery, poor attractiveness and infection are lacking by channel restrictions. The advantages of TV are: wide coverage, fast spread, high delivery rate; collection, shape, sound, color, and dynamic integration, vivid and intuitive, easy to accept, and infectious. The shortcomings of TV are: showing is fleeting instantaneous, and the reservation is not strong; the selectivity of the audience is poor, and the absolute cost is high. (3) Outdoor media. Outdoor media include signboards, billboards, transportation, neon lights, etc. The advantages of outdoor media are: more flexible, strong repetitiveness, low cost, and less competition. The disadvantage of outdoor media is that the objects cannot be selected, the transmission surface is narrow, the information capacity is small, and the dynamic is limited. (4) Mailing the media. Mailing media refers to the postal network used throughout the country to the world. The advantages of mailing media are: the advertising object is clear and flexible, which is convenient for providing comprehensive information. The limitations of mailing media are: poor timeliness, high cost, and prone to abuse.
Provide public relations communication services, including event planning/execution, media publicity public relations, brand planning, public opinion monitoring and analysis, technical independent research and development, etc. Xinghong Media is not bad.
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Advertising planning is responsible for planning specific schemes and content on advertising. In according to customer needs, assist in providing pre -sale consultation and customer marketing ideas, and write customer customization solutions. Production, sorting, and updating the industry planning case. Planning and writing Internet integrated marketing solutions and project enforcement cases, including new media marketing, event marketing, event marketing and other methods. Responsible for the publicity packaging of foreign media and advertising. Responsible for the collection, finishing and release of soft texts and advertising materials for cooperative customers and other cooperative media. Basic requirements: bachelor's degree or above, the background of advertising and marketing is preferred. 3-5 years of advertising planning experience, 4A company background is preferred. Easy to learn, clear logical speculation and expression ability, flexible innovation. Proficient in operation of Office software, good service consciousness and communication skills, and control progress.
Advertising planning is to achieve better promotional results with lower advertising costs. Advertising planning, including analyzing advertising opportunities, determining advertising goals, forming advertising content, selecting advertising media, and determining advertising budgets.
(1) Analysis of advertising opportunities
The advertising promotion, first of all, it is necessary to analyze which consumers do advertisements and what kind of opportunity to advertise for advertising. To this end, we must collect and analyze the situation of relevant parties, such as consumers, competitors, market demand development trends, environmental development, etc., and then find the best time to enter the advertisement according to the marketing goals and product characteristics of the enterprise. Do a good job of advertising group positioning and lay the foundation for effective advertising promotion activities.
(2) Determine the advertising goal
The determination of the advertising goal is based on the overall purpose of the promotion, according to the actual needs, clarify the specific issues to be solved by advertising promotion to guide the time of advertising promotion activities. The specific goal of advertising promotion can enable consumers to understand the new products of the enterprise, promote the purchase of sales or increase the popularity of products and enterprises in order to form a brand preference group.
(3) Formed advertising content
The specific content of the advertisement should be determined according to the capacity of the advertising target and the information of the media. Generally speaking, the following three aspects should be included:
1. Product information
B product information, mainly includes product names, technical indicators, sales locations, sales prices, sales methods, and state regulations that must be explained.
2. Enterprise information
The corporate information, mainly includes corporate names, development history, corporate reputation, production and operation capabilities, and contact information.
3. Service information
Is service information, mainly including product guarantee, technical consulting, payment method, spare parts supply, warranty outlet distribution, and other service information.
In the company should pay attention to the following issues when arranging the content of advertising:
(1) The authenticity, that is, the information of the dissemination must be true and credible. Essence
(2) Treatment, that is, the information of the transmission should be the target consumer wants to know and be targeted.
(3) Vivid and novelty. Advertising is attractive and infectious. Fundamentally depends on the above two aspects, but it is also closely related to the vitality of advertising. Therefore, the content of the advertisement should be concise. Easy to understand, easy to remember, advertising forms should be vivid and interesting, and new.
(4) Choose the advertising media
Id advertising information needs to be effectively transmitted through a certain media. There are differences in expenses and other aspects, so a very important task in the process of advertising planning is correctly selected.
1. Characteristics of the advertising media
Coufens must understand the characteristics of various media when choosing an advertising media. The relevant situation of the communication that can be selected for advertisements is as follows:
(1) Printing media. Printing media refers to printing publications such as newspapers and journals. Such media are the most common loading tools for advertising. The advantages of newspapers are: timely information transmission, extensive stability of reporters, and high credibility; high selection of the publishing date and layout, which is easy to explain the advertising content in detail; easy to save, easy to make, and low cost. The limitations of newspapers are: shorter time, less readers; printed simplicity, so it is not enough image and vivid, and the infectious power is different. The advantages of the journal are: readers are relatively determined and easy to deliver specific advertising objects; long -term effects, many readers, and easy preservation; printing is more exquisite and strong. The shortcomings of the journal are: long time before the advertising information transmission, the timeliness of the information transmission is poor, and some circulation is invalid.
(2) Audiovisual media. The audio -visual media mainly include radio, television, etc. The advantages of broadcasting are: wide coverage, rapid transmission, and high frequency of exposure; you can choose appropriate areas and objects and low costs. The disadvantages of broadcasting are: a little vertical, poorly reserved, and inappropriate inquiries; the lack of selectivity, poorness and imagery, poor attractiveness and infection are lacking by channel restrictions. The advantages of TV are: wide coverage, fast spread, high delivery rate; collection, shape, sound, color, and dynamic integration, vivid and intuitive, easy to accept, and infectious. The shortcomings of TV are: showing is fleeting instantaneous, and the reservation is not strong; the selectivity of the audience is poor, and the absolute cost is high.
(3) Outdoor media. Outdoor media include signboards, billboards, transportation, neon lights, etc. The advantages of outdoor media are: more flexible, strong repetitiveness, low cost, and less competition. The disadvantage of outdoor media is that the objects cannot be selected, the transmission surface is narrow, the information capacity is small, and the dynamic is limited.
(4) Mailing the media. Mailing media refers to the postal network used throughout the country to the world. The advantages of mailing media are: the advertising object is clear and flexible, which is convenient for providing comprehensive information. The limitations of mailing media are: poor timeliness, high cost, and prone to abuse.
Provide public relations communication services, including event planning/execution, media publicity public relations, brand planning, public opinion monitoring and analysis, technical independent research and development, etc. Xinghong Media is not bad.
n00:00 / 00: 4770% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increased by 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Advertising planning is responsible for planning specific schemes and content on advertising.
In according to customer needs, assist in providing pre -sale consultation and customer marketing ideas, and write customer customization solutions. Production, sorting, and updating the industry planning case. Planning and writing Internet integrated marketing solutions and project enforcement cases, including new media marketing, event marketing, event marketing and other methods. Responsible for the publicity packaging of foreign media and advertising. Responsible for the collection, finishing and release of soft texts and advertising materials for cooperative customers and other cooperative media.
Basic requirements: bachelor's degree or above, the background of advertising and marketing is preferred. 3-5 years of advertising planning experience, 4A company background is preferred. Easy to learn, clear logical speculation and expression ability, flexible innovation. Proficient in operation of Office software, good service consciousness and communication skills, and control progress.