1 thought on “Insurance in the starting meeting of insurance”
Marie
One: Improving ideological understanding and attaching great importance to "opening the door". There is a saying in the industry called: "Opening the door, the whole year's popularity", the marketing practice of these years shows that this sentence has a certain reason. Because, from the perspective of performance, this battle in the first quarter can lay a solid foundation for the completion of the annual goals and tasks. From the perspective of team building, the "opening of the door" has won. The first foot "kick" is better, which can better encourage the team's confidence and mobilize and stimulate the team's marketing enthusiasm. Therefore, marketing managers of various institutions must attach great importance to "opening the door" work. : Preparation in advance, carefully deployed. Things are the first, and things are bound to be obtained. It is important to prepare for any one item. It must be carefully deployed and systematically arranged. The same is true of winning the "opening of the door". It should be formulated in advance to formulate a specific implementation plan, clarify the operating goals, key work and marketing rhythm, and put forward relevant requirements, and conduct vigorously in the team. Just understand how to do it, know the goals and tasks you want to achieve. three: Do a good job of mobilization and create a strong atmosphere. Consciousness determines action, and action determines the results. The battle for the battle is "open". Only the ideas of institutions and employees have unified their thoughts, their consciousness is enhanced, and the atmosphere is strong can they receive good results. Therefore, on the occasion of "opening the door", various institutions should hold a number of different types of launching meetings to do a good job of launching all the staff, posting relevant posters on the workplace, creating a strong atmosphere, improving the ideological consciousness of each employee, unifying ideas, so that to make the ideas, so that to make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, so that the minds will be unified, so that the minds will be unified. Each team and each employee attach great importance to this activity and devote themselves to mobilizing and stimulating the enthusiasm of the team and employees. four: Increase publicity and enhance customers' willingness to buy. At the beginning of the new year, some insurance companies will launch some new products. Each marketing institution should seize this opportunity tightly and do a good job of new product marketing. Take full use of the news media publicity, hold different types of venture and production meetings, carry out insurance propaganda communities, schools, and "three entry" activities such as rural areas to increase insurance propaganda efforts, so that citizens will understand the new Products, further enhance purchase awareness. : Grasp the rhythm of marketing and do two incentives. Winning "opening the door" is very critical to mobilize and stimulate the enthusiasm of the team and every employee, as well as customers. Therefore, all institutions should grasp the marketing rhythm and incentives. First, do a good job of incentives for internal business marketing personnel, formulate incentive solutions at this stage, make publicity, further mobilize and stimulate their enthusiasm for work; second, do a good job of doing well. Incentives to customers, through various forms such as the client association and on -site lottery, further closely closely related to the customer's relationship, to enhance their willingness to purchase insurance products. As a result, increase customer accumulation and achieve premium growth. 6: Do good holiday marketing to drive performance growth. During the "opening of the door", each institution should fully seize the great opportunity of the two festivals of New Year's Day and the Spring Festival, do a good job of holiday marketing, and take various forms to carry out insurance knowledge promotional activities, hold the theory and production meeting, let more of them allow more. People understand and master more insurance knowledge and enhance their willingness to insurance. As a result, increase customer accumulation, develop and grow customer groups, and drive premium growth. 7: Strengthen tracking supervision and strengthen performance assessment. Tracking and assessment is a strong promotion of marketing business. Only by tracking supervision and strengthening performance assessment can we receive good results. Therefore, in the "opening of the door", from branches to third- and fourth -level institutions should strengthen tracking supervision and performance assessment at all levels. The assessment methods and goals, the assessment to the group to the person, and further enhance the sense of responsibility and urgency of each institution and marketers. 8: Strengthen the awareness of the overall situation and strengthen support for support. The development of the marketing business is inseparable from the support of the support department. In the operation of the "opening of the door", post -aid departments such as institutional offices, manpower, finance, and business management should strengthen the awareness of the overall situation, give full play to the department's own role, strengthen support for the front line of business, and create a good environment for the successful development of front -line business operations. : Do a good job of meeting and continuously summarize and analyze. To do a good job of meeting and summarize and analyze the operation, it is an important measure to promote business health. At the "opening of the door", various marketing institutions shall hold special meetings in a timely manner to earnestly summarize the work of the previous stage, affirm the results, find insufficient findings, and formulate key tasks and goals for the next stage. Ten: Do a good job of commendation and create an atmosphere of competition. During the "opening of the door" in the decisive battle, the organizations and individuals with outstanding performance must be commended and rewarded in a timely manner, and the influence and driving other teams and personnel with their models can be used The atmosphere can improve the overall performance and ensure that the goal of "opening the door" as scheduled. Extension reading: [insurance] How to buy, which one is good, teach you to avoid these "pits"
One: Improving ideological understanding and attaching great importance to "opening the door". There is a saying in the industry called: "Opening the door, the whole year's popularity", the marketing practice of these years shows that this sentence has a certain reason. Because, from the perspective of performance, this battle in the first quarter can lay a solid foundation for the completion of the annual goals and tasks. From the perspective of team building, the "opening of the door" has won. The first foot "kick" is better, which can better encourage the team's confidence and mobilize and stimulate the team's marketing enthusiasm. Therefore, marketing managers of various institutions must attach great importance to "opening the door" work.
: Preparation in advance, carefully deployed. Things are the first, and things are bound to be obtained. It is important to prepare for any one item. It must be carefully deployed and systematically arranged. The same is true of winning the "opening of the door". It should be formulated in advance to formulate a specific implementation plan, clarify the operating goals, key work and marketing rhythm, and put forward relevant requirements, and conduct vigorously in the team. Just understand how to do it, know the goals and tasks you want to achieve.
three: Do a good job of mobilization and create a strong atmosphere. Consciousness determines action, and action determines the results. The battle for the battle is "open". Only the ideas of institutions and employees have unified their thoughts, their consciousness is enhanced, and the atmosphere is strong can they receive good results. Therefore, on the occasion of "opening the door", various institutions should hold a number of different types of launching meetings to do a good job of launching all the staff, posting relevant posters on the workplace, creating a strong atmosphere, improving the ideological consciousness of each employee, unifying ideas, so that to make the ideas, so that to make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, make the ideas, so that the minds will be unified, so that the minds will be unified. Each team and each employee attach great importance to this activity and devote themselves to mobilizing and stimulating the enthusiasm of the team and employees.
four: Increase publicity and enhance customers' willingness to buy. At the beginning of the new year, some insurance companies will launch some new products. Each marketing institution should seize this opportunity tightly and do a good job of new product marketing. Take full use of the news media publicity, hold different types of venture and production meetings, carry out insurance propaganda communities, schools, and "three entry" activities such as rural areas to increase insurance propaganda efforts, so that citizens will understand the new Products, further enhance purchase awareness.
: Grasp the rhythm of marketing and do two incentives. Winning "opening the door" is very critical to mobilize and stimulate the enthusiasm of the team and every employee, as well as customers. Therefore, all institutions should grasp the marketing rhythm and incentives. First, do a good job of incentives for internal business marketing personnel, formulate incentive solutions at this stage, make publicity, further mobilize and stimulate their enthusiasm for work; second, do a good job of doing well. Incentives to customers, through various forms such as the client association and on -site lottery, further closely closely related to the customer's relationship, to enhance their willingness to purchase insurance products. As a result, increase customer accumulation and achieve premium growth.
6: Do good holiday marketing to drive performance growth. During the "opening of the door", each institution should fully seize the great opportunity of the two festivals of New Year's Day and the Spring Festival, do a good job of holiday marketing, and take various forms to carry out insurance knowledge promotional activities, hold the theory and production meeting, let more of them allow more. People understand and master more insurance knowledge and enhance their willingness to insurance. As a result, increase customer accumulation, develop and grow customer groups, and drive premium growth.
7: Strengthen tracking supervision and strengthen performance assessment. Tracking and assessment is a strong promotion of marketing business. Only by tracking supervision and strengthening performance assessment can we receive good results. Therefore, in the "opening of the door", from branches to third- and fourth -level institutions should strengthen tracking supervision and performance assessment at all levels. The assessment methods and goals, the assessment to the group to the person, and further enhance the sense of responsibility and urgency of each institution and marketers.
8: Strengthen the awareness of the overall situation and strengthen support for support. The development of the marketing business is inseparable from the support of the support department. In the operation of the "opening of the door", post -aid departments such as institutional offices, manpower, finance, and business management should strengthen the awareness of the overall situation, give full play to the department's own role, strengthen support for the front line of business, and create a good environment for the successful development of front -line business operations.
: Do a good job of meeting and continuously summarize and analyze. To do a good job of meeting and summarize and analyze the operation, it is an important measure to promote business health. At the "opening of the door", various marketing institutions shall hold special meetings in a timely manner to earnestly summarize the work of the previous stage, affirm the results, find insufficient findings, and formulate key tasks and goals for the next stage.
Ten: Do a good job of commendation and create an atmosphere of competition. During the "opening of the door" in the decisive battle, the organizations and individuals with outstanding performance must be commended and rewarded in a timely manner, and the influence and driving other teams and personnel with their models can be used The atmosphere can improve the overall performance and ensure that the goal of "opening the door" as scheduled.
Extension reading: [insurance] How to buy, which one is good, teach you to avoid these "pits"