1 thought on “Handmade jewelry entrepreneurial plan”
Joey
The entrepreneurial environment is a public platform established by the government and society for the founding of new enterprises for entrepreneurs. Its extension includes all political, economic and social factors affecting the founding of new enterprises. The following is a handmade jewelry entrepreneurial plan for everyone. Welcome to read!
Themounts of handmade jewelry entrepreneurship plan 1 For the current home industry, our city has begun to take shape in scale. With a certain competition, we must always take our own positioning well. The choice of the product must be unique, and the business philosophy of earning profits with creativity and creating creativity into life seeks a place for the home market! The risk faced is the price of the product, the uniqueness and style of the product, the backlog of the product after the purchase, the aesthetic ability of the consumer group in the city, and the degree of acceptance of our products. In terms of cost budget: (1) Monthly expenditure expenditure Table expenditure project remarks Website production and publicity costs ￥ 6000 ÷ 12 months = 500 yuan on monthly stalls ￥ 1500, 00, 00, 00, 00, 00, 00 The store is about 30 square meters of employee salary ￥ 500, 00 shop staff (relatives at home) taxes and hydropower costs ￥ 1000, 00 taxes use fixed tax decoration costs ￥ 15000 yuan ÷ 12 months of decoration use one use of one decoration. The total total expenditure during the year is ￥ 4750, 00 yuan 1. Sales profits The actual traffic flow, because our store's store is selected in the important channel of the first -level business district in our city, although it is in it, although it is in the store is in the city. In the alley but the signboard is still more conspicuous. The traffic from this alley is expected to reach more than 10,000 people per day. Of the 10,000 people, 30%of the target consumer groups, the target group is 3,000; 20%of them enter the store, the number of people entering the store is 600 per day; 20%of them are interested in the product, and there are 120 potential to have potential to have potential to have potential. Consumers; among the 120 people reached a 10%purchase rate through the introduction, the actual number of buyers is 12, and the average price of the product is 50 yuan/piece. = 600 yuan × 365 = 21 million. The annual sales gross profit is: 210000 × 50%profit = 105,000 yuan. All expenditures of the stores do not add the goods each year are 4750 yuan × 12 = 57,000 yuan, and the annual sales of retail sales of stores are = 105,000 yuan-57000 yuan = 48,000 yuan. Coupled with the most conservative wholesale of the outlets, the most conservative estimate of two 1,000 yuan per month, the profit is about 20%= 2000 yuan × 20%= 400 yuan × 12 = 4800 yuan. All the sales net profit of the store that year was 48000 4800 = 52800 yuan. Excluding miscellaneous fees such as taxation and other uncertain factors, the annual profit is more than 40,000. 2. The monthly profit and loss balance point of the store: The monthly total expenditure is 4750 yuan ÷ 50%(gross margin) = 9500 yuan (only 9,500 yuan per month, which meets the profit and loss balance) daily profit and loss balance balance balance balancing Point: 9500 yuan ÷ 30 days = 317 yuan (two) Investment risk analysis The first period of investment of 40,000 to 50,000 yuan (including the following): Decoration costs of 10,000 to 50,000 payouts 20,000 yuan for rent and water and electricity costs 6000 yuan publicity fee is 4,000 yuan 3. Investment recycling Monetal sales can recycle all costs in one year in one year. A calculation standards: [15000 (decoration cost) 6000 (website production and publicity fee) 18000 (one -year rent) 12000 (one -year tax and water and electricity bill) 6000 (one year employee salary) 3000 ( Miscellaneous costs)] ÷ 50%(gross profit) ÷ 12 months = 100,000 yuan/month ÷ 30 days = 333 yuan/day. Themounts of handmade jewelry entrepreneurship plan 2 Site selection For handmade leather studios, the key to location selection is not people's flow, but in the gathering of product positioning and the atmosphere of the studio where the studio is located. Essence The most suitable place is where you are quiet, with a certain culture and artistic atmosphere. The reason for avoiding the dazzling market is to avoid high -priced rents, because the clients targeted at handmade leather club are not ordinary people. There may not be your customers in the flow of people in the downtown. You can add another charm to the shop. The purchase doorway I heard that handmade leather goods are mainly looking for all kinds of patterns, colors and textures in addition to ordinary tools. This is a key issue for opening a store. The experts told the author that the suppliers of leather are available in Shanghai and all over the country, but there are fewer domestic leather varieties, but foreign leather varieties are relatively rich, and there are more room for color, texture and texture. Therefore, you can find some foreign suppliers to cooperate with it. Initially, you can find suppliers through some leather trading exhibitions, and try to start cooperation in batches from small. Investment prophets The investment within 30,000 yuan can be large or small. Take a handmade leather workshop store about 10 square meters as an example. The shop rent: 6000 yuan (1500 yuan/month, one pay one for one); store decoration: simple decoration, it is best to use solid wood, straw ropes and other raw materials decoration, about 3,000 yuan; r; raw material purchase: According to the leather to be adopted in the design scheme, some materials such as cowhide, sheepskin, and a small amount of accessories need about 3,000 yuan; Tools and machines Wait, it takes about 10,000 yuan; is preparing for mobile funds: 5,000 yuan; Total investment above: about 27,000 yuan. In the estimation of the receipt Ben according to the product positioning, the grade of the material is determined. If the price of the average bag is calculated at 100 yuan, then 5 packages are sold every day, the daily turnover is about 500 yuan, and the average monthly turnover is about 15,000 yuan. A total of 2,000 yuan in two personnel from the studio and store staff, as well as the cost of raw materials and machine depreciation, etc., with an average monthly net profit of about 10,000 yuan. Due to the different operating conditions and the quality of the operator, there will be differences in operating performance in each store, and the loss may also occur. This jewelry entrepreneurial plan 3 Directory (1) Entrepreneurship background .... 2 (2) Overview of the company .... 2 (3) Company's research With development .... 3 (4) Products or services .... 3 (5) Management team .... 4 (6) Market and competition analysis consumer group .... 5 (7) Production and operation plan .... 6 (8) Financial analysis and financing needs .... 6 (9) Risk factors .... 6 Attachment: .... 7 (1) Entrepreneurship background In response to the severe phenomenon of rural winter labor, an interview survey was conducted.同时很多农民表示，冬季很想找到一个工作，挣一些钱，但是，对于农村闭塞落后的现实，很难找到工作，很多农民，在冬季，聚众打牌，打麻将，说东家长西家短，有At the time of drinking and making trouble, I was thinking, why not make full use of the labor force in winter, providing a chance to make money for the surplus of the rural winter. At the same time, the level of rural labor has a low level of culture. Of course, it cannot provide high -tech work. At the same time, the processing of handicrafts is undoubtedly a good choice for farmers' own simple, clever and hard -working characteristics. The processing of handicrafts and handicrafts on the Internet conducted a survey of the handicraft market. It is found that with the continuous improvement of living standards, the economy has developed rapidly, handicrafts are used as home decoration, gifts are very popular, the market is broad, and the development prospects are good. Earn additional income; for hand -crafted sellers, low cost and high yields. The two sides are mutually beneficial. This benefits our folks, and can also exercise ourselves and earn living expenses. (2) Overview of the company XX Handicrafts Online Store was founded in January 2010. The company has no physical stores and uses online procurement, online ordering, online sales, and online services. This stores solemnly promise: Although our products do not profit, we can ensure that the project is true and reliable. Only in this way can we create wealth together through local human resources advantages. has two kinds of people doing this manual work. One is that they need to live and do it as a business; the other is to use the local cheap labor to make the local people rich. The rich and hard -working places cooperate for a long time, but not every place adapt to it. I hope that the processed personnel will discuss it and do not force it. Customers who have done similar products are preferred. The online store provides free technology and operation methods. There are more than ten kinds of manual work distribution, (reed painting mounting, engraving, portrait drawing. Handmade insoles, cross embroidery, three -dimensional embroidery, three -dimensional embroidery, three -dimensional embroidery. .) Channels, cash settlement, simple and easy to learn, or whether there are foundations. Is advise everyone: Do not contact the region with daily income of more than 50 yuan. We are looking for a cheap labor market. Only when we achieve win -win can we better cooperate. Welcome to visit our company with organizational ability. Colidation method: : 01 Block 01 of the Lianhua Street Campus of Henan University of Technology (3) Company's research and development XX handicraft processing company can become college students' winter vacation entrepreneurship A springboard, first look for a partner on the Internet, establish its own ordering channels, investigate finding the appropriate logistics company's agency logistics and transportation business, and establish your own online store on Taobao. It is best to have a fixed sales target. Cash processing and wholesale sales business of handicrafts. The unique competitive advantage or uniqueness of the company is hand -made, plus the characteristics of college students to start a business. (4) Products or services The company mainly conducts handicraft mass processing and wholesale sales business. Handicrafts are very popular in recent years, and used for home decoration, car decoration, gift (such as Chinese knots) and other uses. Pure handmade, unlike other plastic products, it has a odor, beautiful and generous. It today, in pursuit of personalization, the handmade craftsmanship has been irresistible to be around us with its unique artistic charm, decoration and practical performance, and handicrafts. She has penetrated into our lives like wind. All aspects of aspects bring huge market prospects. The crisis in the processing industry of handicrafts. The reason is: 1. External reasons: 1. The large -scale production of industrialized production and a large number of imitation products will reduce the design value of handicrafts and overcapacity in the market for a certain period of time. 2. The capacity of this market seems to be very large, but the target customer group is very narrow. Internal causes: 1. It is rare to truly generate recognition and individual handicrafts, and the cultural loss and the lack of practitioners. 2. The lack of design and the incomplete industrial supporting facilities can easily cause handicrafts to fall into a homogeneous situation. We we need to take advantage of the length and make up for the crisis. (5) Management team For an excellent Taobao shop, an equally excellent team is essential. The quality of the team members is related to the completion of online stores and the quality of business results. Building a technology, survey data and even various capabilities needed for the construction of an online store need to be obtained from the team. The online store team is composed of 6 people. At the same time, there must be an agent in rural areas to communicate and negotiate with the villagers. The manager communicates with him. The store manager: Responsible for convening the team members, forming a team, making overall arrangements for things in the team, assigning the work of online stores, communicating and coordinating with the players, helping the team members to complete the internal work, familiar with various matters of online stores and the network of online stores and the network of the webmiers The store construction work is unified management. At the same time, communicate with the agent. The customer service administrator: mainly responsible for the customer service of online stores. After the online store is opened, someone needs to be online, using QQ, Ali Wangwang, etc. to communicate with customers in a timely manner, and answer it. The wording is appropriate, the sound is beautiful, and the Mandarin standards are more familiar with customer communication skills. A source administrator: It is mainly responsible for looking for supply, contacting supply, negotiating with merchants, ensuring the quality of goods and low prices, and ensuring the smooth supply of the supply to make the supply of online stores continuously. Investigate and know the various promotion methods of Taobao online stores, The technical administrators: Learn various professional technologies and knowledge required for opening online stores, such as picture processing and webpage production, responsible for the decoration of online stores, online stores, online stores, online stores The design of the marked and signboards, the design of the sorting navigation columns, the design of the picture, the design of various templates, and the shooting and processing of baby photos, Logistics administrators: mainly responsible for the logistics work of online stores. Collect the information of various courier companies, make comparison and choice, be responsible for the packaging and distribution of the goods when shipping, and handle a series of matters when the goods return. In information collectors: At all times, pay attention to the changes in the market on Taobao, investigate and collect information on various online stores on Taobao, clarify the basic situation of various peer online stores, and list outstanding online stores in colleagues to analyze The advantages and disadvantages of online stores provide various important data for online stores. The workflows are as follows: 1. The information collector analyzes the market conditions based on the collected information and lists more popular products. All members discussed the positioning of the products, prices, customers, business goals, etc. of the online store, and decided the name and team name of the online store. 2. The source administrator finds the source, contact the merchant to ensure the cheap quality of the goods and purchase it to the store. 3. The store chief registered Taobao members, applied for opening a store, and opened Alipay and bank cards. 4. The technical administrator designed the templates of the shop according to the characteristics of the goods and the team's templates, took pictures of the baby and made it. 5. The store administrator uploads the baby, edit store announcement and baby description, manages stores, is responsible for babies' transactions, counts the sales of different baby and feedback to the source administrator. 6. The customer service administrator talks to customers online, answers the questions raised by customers, and deal with various questions left in the message book. 7. Online store promoters posted posts in various forums, stickers or blogs to promote our online stores, or use other channels to promote, expanding the popularity of our online store. 8. Logistics administrators buy babies from the online store, successful transactions, responsible for shipping, packaging goods, and selection of logistics companies to send goods. The whole process manager must participate, responsible for the responsibility of the store manager, and deal with various problems in the process. (6) The market and competition analysis of the consumer group mart craftsmanship has a long history of production in my country's folk, and is the treasure of the Chinese national culture and art. Category and handed down masterpieces have been famous at home and abroad. For thousands of years, traditional handicraft products have always been a major characteristic industry representing the Chinese nation. Traditional crafts are both cultural and artistic products, but also daily necessities, which are closely related to people's lives. Fashion manual is so popular and popular in modern cities, it is indeed a very strange phenomenon. Some people say that this is because of nostalgia, a memory of the past and years. Marketing and competitive analysis: 1. The target customer group is middle -aged consumers, because young and middle -aged consumers generally pay more attention to family decoration, and middle -aged people buy more cars and houses, so they just just buy a house and buy a house, so on. The demand for handicrafts is relatively large! 2. Marketing strategies are mainly online promotion. We are students in e -commerce. We are familiar with online marketing, SEO optimization, blogging marketing, and virus marketing. Will be done well! The development in this industry is currently not sufficient. For people with high income and middle income, they have demand for handicrafts, and they do not care much about prices. The income obtains profit. 3. Economic development has a small degree of impact on the industry. Although the economic crisis of decorations is not small, the target market of handicrafts is medium and high -income people, so the impact of economic development on the industry has a degree of impact on the industry. Not big. 4. The improvement of economic development and quality of life determines the development of handicrafts. In the competition, the development advantage of this online store is to use the surplus labor force in winter in winter to carry out low -cost mass production and processing, sell high -priced batch sales, and obtain a profit margin profit. With absolute price advantage. (7) Production and operation plan Raw materials for production of handicraft products: use online procurement, logistics transportation, online batch sales, logistics delivery. If labor and employees: hire the remaining labor force in rural areas, focus on how to prepare handicrafts, learn to bring home to prepare themselves, deliver them uniformly, return to the form of non -qualified return, and provide regular distribution of pieces. (8) Financial analysis and financing needs The expected investment amount: 3,000 yuan, we can borrow a small part of our living expenses to borrow from our parents. Extract loan. (9) Risk factor The handicrafts are emphasis on personality (unique, excluded large -scale production of industrialization, handmade and limited editions will increase value), emphasize cultural nature (ethnic, regional, niche people, niche people There must be a cultural identity). We we must seek reliable raw materials suppliers. The most worried about sales issues. Before we do not invest in production, contact sales and find reliable sellers. Ensure the quality of handicrafts and the timeliness of work. The handicrafts with their own characteristics should also be processed. There are often a lot of traps in the processing of handicraft processing. As a result, we will lose the deposit. We should increase their vigilance and prevent network fraud.
The entrepreneurial environment is a public platform established by the government and society for the founding of new enterprises for entrepreneurs. Its extension includes all political, economic and social factors affecting the founding of new enterprises. The following is a handmade jewelry entrepreneurial plan for everyone. Welcome to read!
Themounts of handmade jewelry entrepreneurship plan 1 For the current home industry, our city has begun to take shape in scale. With a certain competition, we must always take our own positioning well. The choice of the product must be unique, and the business philosophy of earning profits with creativity and creating creativity into life seeks a place for the home market! The risk faced is the price of the product, the uniqueness and style of the product, the backlog of the product after the purchase, the aesthetic ability of the consumer group in the city, and the degree of acceptance of our products. In terms of cost budget:
(1) Monthly expenditure expenditure Table expenditure project remarks
Website production and publicity costs ￥ 6000 ÷ 12 months = 500 yuan on monthly stalls ￥ 1500, 00, 00, 00, 00, 00, 00 The store is about 30 square meters of employee salary ￥ 500, 00 shop staff (relatives at home) taxes and hydropower costs ￥ 1000, 00 taxes use fixed tax
decoration costs ￥ 15000 yuan ÷ 12 months of decoration use one use of one decoration. The total total expenditure during the year is ￥ 4750, 00 yuan
1. Sales profits
The actual traffic flow, because our store's store is selected in the important channel of the first -level business district in our city, although it is in it, although it is in the store is in the city. In the alley but the signboard is still more conspicuous. The traffic from this alley is expected to reach more than 10,000 people per day. Of the 10,000 people, 30%of the target consumer groups, the target group is 3,000; 20%of them enter the store, the number of people entering the store is 600 per day; 20%of them are interested in the product, and there are 120 potential to have potential to have potential to have potential. Consumers; among the 120 people reached a 10%purchase rate through the introduction, the actual number of buyers is 12, and the average price of the product is 50 yuan/piece. = 600 yuan × 365 = 21 million. The annual sales gross profit is: 210000 × 50%profit = 105,000 yuan. All expenditures of the stores do not add the goods each year are 4750 yuan × 12 = 57,000 yuan, and the annual sales of retail sales of stores are = 105,000 yuan-57000 yuan = 48,000 yuan. Coupled with the most conservative wholesale of the outlets, the most conservative estimate of two 1,000 yuan per month, the profit is about 20%= 2000 yuan × 20%= 400 yuan × 12 = 4800 yuan. All the sales net profit of the store that year was 48000 4800 = 52800 yuan. Excluding miscellaneous fees such as taxation and other uncertain factors, the annual profit is more than 40,000.
2. The monthly profit and loss balance point of the store:
The monthly total expenditure is 4750 yuan ÷ 50%(gross margin) = 9500 yuan (only 9,500 yuan per month, which meets the profit and loss balance) daily profit and loss balance balance balance balancing Point: 9500 yuan ÷ 30 days = 317 yuan (two) Investment risk analysis
The first period of investment of 40,000 to 50,000 yuan (including the following): Decoration costs of 10,000 to 50,000 payouts 20,000 yuan for rent and water and electricity costs 6000 yuan publicity fee is 4,000 yuan 3. Investment recycling
Monetal sales can recycle all costs in one year in one year.
A calculation standards: [15000 (decoration cost) 6000 (website production and publicity fee) 18000 (one -year rent) 12000 (one -year tax and water and electricity bill) 6000 (one year employee salary) 3000 ( Miscellaneous costs)] ÷ 50%(gross profit) ÷ 12 months = 100,000 yuan/month ÷ 30 days = 333 yuan/day.
Themounts of handmade jewelry entrepreneurship plan 2 Site selection
For handmade leather studios, the key to location selection is not people's flow, but in the gathering of product positioning and the atmosphere of the studio where the studio is located. Essence The most suitable place is where you are quiet, with a certain culture and artistic atmosphere. The reason for avoiding the dazzling market is to avoid high -priced rents, because the clients targeted at handmade leather club are not ordinary people. There may not be your customers in the flow of people in the downtown. You can add another charm to the shop.
The purchase doorway
I heard that handmade leather goods are mainly looking for all kinds of patterns, colors and textures in addition to ordinary tools. This is a key issue for opening a store. The experts told the author that the suppliers of leather are available in Shanghai and all over the country, but there are fewer domestic leather varieties, but foreign leather varieties are relatively rich, and there are more room for color, texture and texture. Therefore, you can find some foreign suppliers to cooperate with it. Initially, you can find suppliers through some leather trading exhibitions, and try to start cooperation in batches from small.
Investment prophets
The investment within 30,000 yuan can be large or small. Take a handmade leather workshop store about 10 square meters as an example.
The shop rent: 6000 yuan (1500 yuan/month, one pay one for one);
store decoration: simple decoration, it is best to use solid wood, straw ropes and other raw materials decoration, about 3,000 yuan; r;
raw material purchase: According to the leather to be adopted in the design scheme, some materials such as cowhide, sheepskin, and a small amount of accessories need about 3,000 yuan;
Tools and machines Wait, it takes about 10,000 yuan;
is preparing for mobile funds: 5,000 yuan;
Total investment above: about 27,000 yuan.
In the estimation of the receipt
Ben according to the product positioning, the grade of the material is determined. If the price of the average bag is calculated at 100 yuan, then 5 packages are sold every day, the daily turnover is about 500 yuan, and the average monthly turnover is about 15,000 yuan. A total of 2,000 yuan in two personnel from the studio and store staff, as well as the cost of raw materials and machine depreciation, etc., with an average monthly net profit of about 10,000 yuan. Due to the different operating conditions and the quality of the operator, there will be differences in operating performance in each store, and the loss may also occur.
This jewelry entrepreneurial plan 3 Directory
(1) Entrepreneurship background .... 2
(2) Overview of the company .... 2
(3) Company's research With development .... 3
(4) Products or services .... 3
(5) Management team .... 4
(6) Market and competition analysis consumer group .... 5
(7) Production and operation plan .... 6
(8) Financial analysis and financing needs .... 6
(9) Risk factors .... 6
Attachment: .... 7
(1) Entrepreneurship background
In response to the severe phenomenon of rural winter labor, an interview survey was conducted.同时很多农民表示，冬季很想找到一个工作，挣一些钱，但是，对于农村闭塞落后的现实，很难找到工作，很多农民，在冬季，聚众打牌，打麻将，说东家长西家短，有At the time of drinking and making trouble, I was thinking, why not make full use of the labor force in winter, providing a chance to make money for the surplus of the rural winter.
At the same time, the level of rural labor has a low level of culture. Of course, it cannot provide high -tech work. At the same time, the processing of handicrafts is undoubtedly a good choice for farmers' own simple, clever and hard -working characteristics. The processing of handicrafts and handicrafts on the Internet conducted a survey of the handicraft market. It is found that with the continuous improvement of living standards, the economy has developed rapidly, handicrafts are used as home decoration, gifts are very popular, the market is broad, and the development prospects are good. Earn additional income; for hand -crafted sellers, low cost and high yields. The two sides are mutually beneficial. This benefits our folks, and can also exercise ourselves and earn living expenses.
(2) Overview of the company
XX Handicrafts Online Store was founded in January 2010. The company has no physical stores and uses online procurement, online ordering, online sales, and online services.
This stores solemnly promise: Although our products do not profit, we can ensure that the project is true and reliable. Only in this way can we create wealth together through local human resources advantages.
has two kinds of people doing this manual work. One is that they need to live and do it as a business; the other is to use the local cheap labor to make the local people rich. The rich and hard -working places cooperate for a long time, but not every place adapt to it. I hope that the processed personnel will discuss it and do not force it. Customers who have done similar products are preferred.
The online store provides free technology and operation methods. There are more than ten kinds of manual work distribution, (reed painting mounting, engraving, portrait drawing. Handmade insoles, cross embroidery, three -dimensional embroidery, three -dimensional embroidery, three -dimensional embroidery. .) Channels, cash settlement, simple and easy to learn, or whether there are foundations.
Is advise everyone: Do not contact the region with daily income of more than 50 yuan. We are looking for a cheap labor market. Only when we achieve win -win can we better cooperate. Welcome to visit our company with organizational ability.
Colidation method:
: 01 Block 01 of the Lianhua Street Campus of Henan University of Technology
(3) Company's research and development
XX handicraft processing company can become college students' winter vacation entrepreneurship A springboard, first look for a partner on the Internet, establish its own ordering channels, investigate finding the appropriate logistics company's agency logistics and transportation business, and establish your own online store on Taobao. It is best to have a fixed sales target. Cash processing and wholesale sales business of handicrafts. The unique competitive advantage or uniqueness of the company is hand -made, plus the characteristics of college students to start a business.
(4) Products or services
The company mainly conducts handicraft mass processing and wholesale sales business. Handicrafts are very popular in recent years, and used for home decoration, car decoration, gift (such as Chinese knots) and other uses. Pure handmade, unlike other plastic products, it has a odor, beautiful and generous.
It today, in pursuit of personalization, the handmade craftsmanship has been irresistible to be around us with its unique artistic charm, decoration and practical performance, and handicrafts. She has penetrated into our lives like wind. All aspects of aspects bring huge market prospects.
The crisis in the processing industry of handicrafts. The reason is: 1. External reasons: 1. The large -scale production of industrialized production and a large number of imitation products will reduce the design value of handicrafts and overcapacity in the market for a certain period of time. 2. The capacity of this market seems to be very large, but the target customer group is very narrow. Internal causes: 1. It is rare to truly generate recognition and individual handicrafts, and the cultural loss and the lack of practitioners. 2. The lack of design and the incomplete industrial supporting facilities can easily cause handicrafts to fall into a homogeneous situation.
We we need to take advantage of the length and make up for the crisis.
(5) Management team
For an excellent Taobao shop, an equally excellent team is essential. The quality of the team members is related to the completion of online stores and the quality of business results. Building a technology, survey data and even various capabilities needed for the construction of an online store need to be obtained from the team. The online store team is composed of 6 people. At the same time, there must be an agent in rural areas to communicate and negotiate with the villagers. The manager communicates with him.
The store manager: Responsible for convening the team members, forming a team, making overall arrangements for things in the team, assigning the work of online stores, communicating and coordinating with the players, helping the team members to complete the internal work, familiar with various matters of online stores and the network of online stores and the network of the webmiers The store construction work is unified management. At the same time, communicate with the agent.
The customer service administrator: mainly responsible for the customer service of online stores. After the online store is opened, someone needs to be online, using QQ, Ali Wangwang, etc. to communicate with customers in a timely manner, and answer it. The wording is appropriate, the sound is beautiful, and the Mandarin standards are more familiar with customer communication skills.
A source administrator: It is mainly responsible for looking for supply, contacting supply, negotiating with merchants, ensuring the quality of goods and low prices, and ensuring the smooth supply of the supply to make the supply of online stores continuously. Investigate and know the various promotion methods of Taobao online stores,
The technical administrators: Learn various professional technologies and knowledge required for opening online stores, such as picture processing and webpage production, responsible for the decoration of online stores, online stores, online stores, online stores The design of the marked and signboards, the design of the sorting navigation columns, the design of the picture, the design of various templates, and the shooting and processing of baby photos,
Logistics administrators: mainly responsible for the logistics work of online stores. Collect the information of various courier companies, make comparison and choice, be responsible for the packaging and distribution of the goods when shipping, and handle a series of matters when the goods return.
In information collectors: At all times, pay attention to the changes in the market on Taobao, investigate and collect information on various online stores on Taobao, clarify the basic situation of various peer online stores, and list outstanding online stores in colleagues to analyze The advantages and disadvantages of online stores provide various important data for online stores.
The workflows are as follows:
1. The information collector analyzes the market conditions based on the collected information and lists more popular products. All members discussed the positioning of the products, prices, customers, business goals, etc. of the online store, and decided the name and team name of the online store.
2. The source administrator finds the source, contact the merchant to ensure the cheap quality of the goods and purchase it to the store.
3. The store chief registered Taobao members, applied for opening a store, and opened Alipay and bank cards.
4. The technical administrator designed the templates of the shop according to the characteristics of the goods and the team's templates, took pictures of the baby and made it.
5. The store administrator uploads the baby, edit store announcement and baby description, manages stores, is responsible for babies' transactions, counts the sales of different baby and feedback to the source administrator.
6. The customer service administrator talks to customers online, answers the questions raised by customers, and deal with various questions left in the message book.
7. Online store promoters posted posts in various forums, stickers or blogs to promote our online stores, or use other channels to promote, expanding the popularity of our online store.
8. Logistics administrators buy babies from the online store, successful transactions, responsible for shipping, packaging goods, and selection of logistics companies to send goods.
The whole process manager must participate, responsible for the responsibility of the store manager, and deal with various problems in the process.
(6) The market and competition analysis of the consumer group
mart craftsmanship has a long history of production in my country's folk, and is the treasure of the Chinese national culture and art. Category and handed down masterpieces have been famous at home and abroad. For thousands of years, traditional handicraft products have always been a major characteristic industry representing the Chinese nation. Traditional crafts are both cultural and artistic products, but also daily necessities, which are closely related to people's lives. Fashion manual is so popular and popular in modern cities, it is indeed a very strange phenomenon. Some people say that this is because of nostalgia, a memory of the past and years.
Marketing and competitive analysis:
1. The target customer group is middle -aged consumers, because young and middle -aged consumers generally pay more attention to family decoration, and middle -aged people buy more cars and houses, so they just just buy a house and buy a house, so on. The demand for handicrafts is relatively large!
2. Marketing strategies are mainly online promotion. We are students in e -commerce. We are familiar with online marketing, SEO optimization, blogging marketing, and virus marketing. Will be done well!
The development in this industry is currently not sufficient. For people with high income and middle income, they have demand for handicrafts, and they do not care much about prices. The income obtains profit.
3. Economic development has a small degree of impact on the industry. Although the economic crisis of decorations is not small, the target market of handicrafts is medium and high -income people, so the impact of economic development on the industry has a degree of impact on the industry. Not big.
4. The improvement of economic development and quality of life determines the development of handicrafts. In the competition, the development advantage of this online store is to use the surplus labor force in winter in winter to carry out low -cost mass production and processing, sell high -priced batch sales, and obtain a profit margin profit. With absolute price advantage.
(7) Production and operation plan
Raw materials for production of handicraft products: use online procurement, logistics transportation, online batch sales, logistics delivery.
If labor and employees: hire the remaining labor force in rural areas, focus on how to prepare handicrafts, learn to bring home to prepare themselves, deliver them uniformly, return to the form of non -qualified return, and provide regular distribution of pieces.
(8) Financial analysis and financing needs
The expected investment amount: 3,000 yuan, we can borrow a small part of our living expenses to borrow from our parents. Extract loan.
(9) Risk factor
The handicrafts are emphasis on personality (unique, excluded large -scale production of industrialization, handmade and limited editions will increase value), emphasize cultural nature (ethnic, regional, niche people, niche people There must be a cultural identity).
We we must seek reliable raw materials suppliers. The most worried about sales issues. Before we do not invest in production, contact sales and find reliable sellers. Ensure the quality of handicrafts and the timeliness of work.
The handicrafts with their own characteristics should also be processed. There are often a lot of traps in the processing of handicraft processing. As a result, we will lose the deposit. We should increase their vigilance and prevent network fraud.